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Clariden Leu AG

Clariden Leu unveils its brand

Clariden Leu unveils its brand
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Zurich (ots)

- Indication: visual materials of the new brand as well as the 
     press release in PDF can be downloaded under:
     http://www.presseportal.ch/fr/story.htx?firmaid=100005322 -
The management of the new Swiss private bank Clariden Leu has reached
a key milestone on the road to the planned merger in January 2007:
today, they are presenting the new brand.
At the end of April 2006, Credit Suisse announced
that its four private banks and Credit Suisse Fides would merge in
January 2007 to form Clariden Leu. The new logo presented today
symbolizes the brand and highlights the positioning of what will be
the fifth-largest private bank in the Swiss market.
The Clariden Leu name builds on two strong brands - Clariden Bank
and Bank Leu - which are already well established in the market and
enjoy high levels of international recognition. As an independent
private bank within the Credit Suisse Group, Clariden Leu has a
distinct presence and the culture of a dynamic, exclusive Swiss
private bank with a clear client focus. This self-image is reflected
in the core brand, which is founded on values that make the brand
unique and position it in the market.
Clariden Leu builds on a long tradition in private banking
characterized by a noble and unmistakable style while setting new
standards in client care. Individual clients with their personal
needs and expectations are the focus of the bank's activities.
Clariden Leu does not deal in standard solutions, but instead creates
bespoke services on the basis of a precisely defined advisory
process. Its advisors have access to innovative products and services
that set new trends in the market and are top of their class in their
respective categories. Dynamism and innovation in product development
are the visible manifestations of Clariden Leu's exclusivity.
The overall visual impression of the logo underpins Clariden Leu's
positioning as an exclusive private bank for discerning clients. The
font style and the specially created script, with its dark-blue tone,
emphasize the noble side of the new private bank.
The pictorial element of the brand - the stylized, red-colored
lion looking to the right - underscores the dynamism of Clariden Leu
and its innovative, forward-looking aspect. "Our new brand creates a
symbol which deliberately underlines the dynamic and elegant side of
Clariden Leu and gives us a unique profile - both in the market and
among our staff," said F. Bernard Stalder, Designated CEO of Clariden
Leu.
The development of the new Clariden Leu organization is proceeding
according to plan. As already announced, the legal merger of the five
units is scheduled for January 2007, while integration of the IT
platform into Credit Suisse is expected to be completed in the third
quarter of next year.
Clariden Leu Ltd, resulting from the merger of the four private
banks in the Credit Suisse Group - Clariden Bank, Bank Leu, Bank
Hofmann and BGP Banca di Gestione Patrimoniale - with securities
dealer Credit Suisse Fides, will come into existence in January 2007,
subject to the approval of the relevant bodies and entry in the
commercial register. Clariden Leu will be a leading private bank
offering a comprehensive and high-quality range of products and
advisory services. With assets under management of some CHF 112
billion at the end of 2005, it will be the fifth-largest asset
manager in the Swiss private banking industry.

Contact:

Thomas Ackermann
Designated Head Marketing & Communications of Clariden Leu
tel. direct +41/44/219'34'44

Dagmar Gall
Designated Head Communications of Clariden Leu
tel. direct +41/44/217'54'87

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