KarstadtQuelle AG

euro adhoc: KarstadtQuelle AG
Strategic management decisions
KarstadtQuelle: New structure for Mail Order

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28.11.2006

Ad hoc release under Section 15 Securities Trading Law KarstadtQuelle: New structure for Mail Order

Essen, November 28, 2006. KarstadtQuelle AG is optimizing its Mail Order division and providing it with a new structure. Universal Mail Order Germany is to concentrate on the market leader Quelle. Its second Universal Mail Order company neckermann.de will be floated on the stock exchange in 2007. As an alternative, consideration is also being given to the disposal of neckermann.de, the No. 3 in the German mail order market. The development of Quelle GmbH, Europe’s leading universal mail order company, is to be advanced strongly. In the process, focus will be given to strenghten further the leading position among German mail order companies in the e-commerce business. Furthermore, Quelle plans to initiate business in the growing teleshopping sector. International business at Quelle will be rigorously aligned to growth regions. Here Quelle is concentrating its activities on Central and Eastern Europe, as well as German-speaking territories, with particular attention being rapid expansion in Russia. The companies in France, Portugal and Spain are to be sold, with relevant sales talks already having been initiated. In Belgium and in the Netherlands activities are to be discontinued to the beginning of 2007. In Specialty Mail Order, KarstadtQuelle will concentrate on the Golden Ager, Premium and Communities segments. Over the mid-term, KarstadtQuelle will dispose of all other specialty Mail Order companies. The Mail Order Service Group, consisting of 14 call centers, five logistics locations and IT service providers with a total of 10,000 employees is to be sold or developed in conjunction with a strategic partner.

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ots Originaltext: KarstadtQuelle AG
Im Internet recherchierbar: http://www.presseportal.ch

Further inquiry note:
Detlef Neveling
Tel. +49(0)201 727-9817
Fax: +49(0)201 727-9854
E-Mail: detlef.neveling@karstadtquelle.com

Branche: Retail
ISIN:      DE0006275001
WKN:        627500
Index:    CDAX, Classic All Share, HDAX, MDAX, Midcap Market Index,
              Prime All Share
Börsen:  Frankfurter Wertpapierbörse / official dealing/prime standard
              Börse Berlin-Bremen / official dealing
              Hamburger Wertpapierbörse / official dealing
              Baden-Württembergische Wertpapierbörse / official dealing
              Börse Düsseldorf / official dealing
              Niedersächsische Börse zu Hannover / official dealing
              Bayerische Börse / official dealing



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