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Gemalto

Garanti Bank Selects Gemalto for Europe's First Commercial Deployment of Contactless Banking Cards

Amsterdam (ots/PRNewswire)

  • Gemalto Adds MasterCard(R) PayPass(TM) Functionality to Garanti Bank's Bonus Card, Europe's Largest Multi-Branded Credit Card Program
  • Garanti Bank Currently has Over 5 Million BonusCards in Circulation in Turkey
Gemalto (Euronext NL0000400653 GTO), a world leader in digital
security, today announces it is providing Garanti Bank, a leading
credit card issuer in Turkey, with Europe's first smart banking cards
featuring EMV technology, loyalty schemes and the contactless payment
capability. Gemalto has been a major supplier to Garanti Bank since
2000 and has already provided the bank with several million of its
multi-application smart cards, which incorporate EMV-compliant credit
functions and a loyalty program. Leveraging the success of this first
deployment, Gemalto is now upgrading Garanti's BonusCard with the
MasterCard(R) PayPass(TM) functionality to allow consumers to benefit
from the speed and convenience of contactless at movie theatres, fast
food restaurants and supermarkets.
The Gemalto smart cards incorporate the MasterCard(R) PayPass(TM)
contactless capability which allows Garanti Bank customers to enjoy a
new and trendy means of payment by simply tapping their card on the
reader or within a few centimetres of a point-of-sale terminal.
Furthermore, the MasterCard(R) PayPass(TM) technology saves time for
both cardholders and retailers and enhances their payment experience,
as they no longer have to fumble for change.
Reha Emekli, Vice President Garanti Payment Systems, said:
"Gemalto's extensive experience provides a reliable and
cost-effective way to bring contactless solutions to our market. The
possibility of any form factor necessary such as inlays, key fobs,
wristwatches, including reader solutions, will help us differentiate
ourselves in Turkey's highly competitive payments market."
"Both Gemalto and Garanti Bank share the same vision of pioneering
financial products," added Philippe Cambriel, president banking and
security at Gemalto. "We are proud to bring Garanti Bank our
technological expertise for Europe's first large-scale deployment of
contactless banking cards."
Note to Editors
BonusCard set the new rules of the game in the Turkish credit card
market on April 17th, 2000. As the first multi-branded credit card
based on an EMV compliant chip and offering a loyalty program, Bonus
Card provided tangible financial benefits (instalment and cash back)
to cardholders with an unrecorded convenience in using the reward
system for both cardholders and partner merchants.
The loyalty program has attracted more than 1,000 brands with over
100,000 sales points as partner merchants to date. This loyalty
network, together with over 5 million cardholders, makes BonusCard
Europe's largest multi-branded loyalty and credit card program.
About Gemalto
Gemalto (Euronext NL 0000400653 GTO) is a leader in digital
security with pro forma 2005 annual revenues of EUR1.7 billion,
operations in about 100 countries and 11,000 employees including
1,500 R&D engineers.
In a world where the digital revolution is increasingly
transforming our lives, Gemalto's solutions are designed to make
personal digital interactions more convenient, secure and enjoyable.
Gemalto provides end-to-end digital security solutions, from the
development of software applications through design and production of
secure personal devices such as smart cards, SIMs, e-passports, and
tokens to the management of deployment services for its customers.
More than a billion people worldwide use the company's
products and services for telecommunications, financial services,
e-government, identity management, multimedia content, digital rights
management, IT security, mass transit and many other applications.
As the use of Gemalto's software and secure devices increases with
the number of people interacting in the digital and wireless world,
the company is poised to thrive over the coming years.
Gemalto was formed in June 2006 by the combination of Axalto and
Gemplus.
For more information please visit www.gemalto.com
Gemalto
    Media
    Emmanuelle Saby
    T: +33-1-55-01-57-27
    M: +33-6-09-10-76-10
     Emmanuelle.saby@gemalto.com
    Investor Relations
    Stéphane Bisseuil
    T: +33-1-55-01-50-97
    M: +33-6-86-08-64-13
     Stephane.bisseuil@gemalto.com
    TBWA\Corporate
    Emlyn Korengold
    T: +33-1-49-09-66-51
    M: +33-6-08-21-93-74
     emlyn.korengold@tbwa-corporate.com

Contact:

Gemalto: Media, Emmanuelle Saby, T: +33-1-55-01-57-27, M:
+33-6-09-10-76-10, Emmanuelle.saby@gemalto.com. Investor Relations,
Stéphane Bisseuil, T: +33-1-55-01-50-97, M: +33-6-86-08-64-13,
Stephane.bisseuil@gemalto.com. TBWA\Corporate, Emlyn Korengold, T:
+33-1-49-09-66-51, M: +33-6-08-21-93-74,
emlyn.korengold@tbwa-corporate.com

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