Sony Corporation & Panasonic

/C O R R E C T I O N -- Sony Corporation and Panasonic/

    Tokyo (ots/PRNewswire) - In the news release, "Panasonic and Sony Expand HD Digital Video Camera"  issued on 13 Jul 2006 08:00 GMT, by Sony Corporation and Panasonic  over PR  Newswire, we are advised by a representative of the company that the headline should have read "Panasonic and Sony Expand HD Digital Video Camera Recorder Format "AVCHD" and Commence Joint Licensing" and not "Panasonic and Sony Expand HD Digital Video Camera" as incorrectly transmitted by PR Newswire. Complete, corrected release follows:

    Panasonic, the brand name for which Matsushita Electric Industrial Co., Ltd. is known and Sony Corporation (hereafter Sony) announced jointly today the commencement of licensing for "AVCHD," the high definition (HD) digital video camera recorder format, as well as expansion of the format's specifications.

    Panasonic and Sony announced basic specifications for "AVCHD" on May 11th this year, and since then have extensively promoted the format throughout the industry while preparing for licensing. Then, the two companies have decided to include memory cards (SD Memory Card and Memory Stick) and hard disk drives as applicable recording media of the format in addition to previously-announced 8cm DVD. This is for the purpose of broadening the range of applicable media, thereby allowing wide variety of products to be developed by various manufacturers. The new specification was defined as "AVCHD" format Version 1.0.

    The two companies have also developed licensing programs for playback appliances and PC software in addition to the one for video cameras, so that environment for playing back AVCHD content will be expanded. This will allow users to enjoy shooting high definition footages with their camcorders and playing them back or editing them on a wide range of products.

    - Licensed Product Category for the "AVCHD" format and logo extend to the following

    1) AVCHD format and logo license for Video Cameras

    2) AVCHD format and logo license for Players

    3) AVCHD format license for PC Software

    - For more information on "AVCHD" and licensing procedures:

    Please visit the AVCHD Information Web Site http://www.avchd-info.org/

    Panasonic and Sony have been promoting this format extensively throughout the industry as the new HD digital video camcorder format best suited for the coming High Definition era and the following companies have expressed their support for "AVCHD" to date.

    Through these licensing programs, Panasonic and Sony will continue promoting "AVCHD" in earnest, with a view to expanding the market for consumer-use HD video camera.

    Adobe Systems Incorporated

    CANON INC.

    CyberLink Corporation

    InterVideo, Inc.

    Nero AG

    PIONEER CORPORATION

    SAMSUNG ELECTRONICS CO.,LTD.

    SHARP CORPORATION

    Sonic Solutions

    Ulead Systems, Inc.

    (In alphabetical order)

    [Specifications for the "AVCHD" format Version 1.0 ]

@@start.t1@@      Recording Media                                                8cm DVD media/
                                                                 SD Memory Card/"Memory Stick"/
                                                                              Hard Disk Drive
                Video Signal                    1080/60i      720/60p    480/60i      576/50i
                                                        1080/50i      720/50p
                                                        1080/24p      720/24p
                Pixels (horizontal x        1920x1080    1280x720  720x480      720x576
                vertical)
                                                        1440x1080
                Aspect ratio                    16:9            16:9         4:3, 16:9  4:3, 16:9
                Compression technology                         MPEG-4 AVC/H.264
                Luminance                         74.25MHz      74.25MHz  13.5MHz      13.5MHz
                sampling frequency          55.7MHz
                Sampling structure                                         4:2:0
                Quantifying bit number            8 bit (luminance/color contrast)
      Audio Compression technology    Dolby Digital (AC-3)          Linear PCM
                Bit rate after                      64  -  640kbps        1.5Mbps (2 channels)
                compression
                Audio channels                      1-5.1 channels            1-7.1 channels
      System                                                        MPEG-2 Transport Stream
      System bit rate                                                        -24Mbps
      -------------------------------------------------------------------------
      Contact:
      Panasonic: Panasonic Europe Ltd,
      Brendon Gore,
      Tel: +44-(0)208-899-2217,
      Email: Brendon.Gore@eu.panasonic.com.
      Sony Corporation: Corporate Communications,
      Tel: +81-3-5448-2200, Sony Europe GmbH,
      Sylvia Shin,
      Tel: +49-30-2575-5156,
      Email: Sylvia.Shin@eu.sony.com@@end@@

ots Originaltext: Sony Corporation and Panasonic
Im Internet recherchierbar: http://www.presseportal.ch

Contact:
Panasonic: Panasonic Europe Ltd, Brendon Gore, Tel:
+44-(0)208-899-2217, Email: Brendon.Gore@eu.panasonic.com. Sony
Corporation: Corporate Communications, Tel: +81-3-5448-2200, Sony
Europe GmbH, Sylvia Shin, Tel: +49-30-2575-5156, Email:
Sylvia.Shin@eu.sony.com



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