SAF AG

EANS-News: SAF AG
Delhaize America Selects SAF RetailSuite Store to Automate Store Level Replenishment

Leading U.S. supermarket operator partners with SAF U.S.A., Inc., to help reduce out of stocks and enhance customers’ shopping experience

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Company Information

Subtitle: Leading U.S. supermarket operator partners with SAF U.S.A., Inc., to help reduce out of stocks and enhance customers’ shopping experience

Tägerwilen (euro adhoc) - Irving, Texas (April 13, 2011) - SAF U.S.A., Inc. today announced that Delhaize America, the primary subsidiary of Delhaize Group, has selected SAF RetailSuite Store to support its in-stock conditions and align its inventory with consumer demand.

Delhaize America, a leading retail group which operates under the banners Food Lion, Bloom, Bottom Dollar Food, Harveys, Hannaford and Sweetbay will implement the solution in its 1,500 stores across 16 states.

"As a group, we pride ourselves on offering a locally differentiated shopping experience to our customers across the nation," said Scott Harrison, CIO, Delhaize America. "SAF´s RetailSuite will enable us to further optimize our inventory on a store-by-store basis and help provide value across our entire supply chain."

SAF RetailSuite Store will automate Delhaize America´s orders using a demand-chain management approach based on forecasted sales and current inventory levels. The solution´s forecasts will also take factors such as seasonal effects, promotions, price changes and advertising campaigns into account to provide cost-effective, accurate orders. Further, micro forecasting will allow each item´s sales history to be used to address changing sales patterns in each store to meet localized demand.

"We are pleased to be working with Delhaize America and look forward to providing the group with consistent and precise orders," said Udo Meyzis, CEO, SAF AG. "Hannaford and Sweetbay have experienced success with our products for several years. The extension of our solution to all Delhaize America stores demonstrates how automated store ordering can advance the supply chain to provide retailers with a strong competitive advantage."

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For more information, please visit www.saf-usa.com.

About Delhaize America 

Delhaize America is a leading supermarket operator in the United States with more than 1,500 stores in 16 states in the eastern United States. Delhaize America operates under the banners Food Lion, Bloom, Bottom Dollar Food, Harveys, Hannaford and Sweetbay, each of which has a distinct strategy and a well-established brand image. Through its multiple banners, Delhaize America is able to target the needs and requirements of specific markets, customize its product and service offerings and maintain strong brand recognition with its local customers. Delhaize America employs approximately 109,000 full-time and part-time associates up and down the East coast.

About SAF AG SAF Simulation, Analysis and Forecasting AG specializes in the development of automated ordering and forecasting software for retailers and industrial manufacturers. SAF deploys the demand chain management approach, which controls replenishment planning based on consumer demand patterns. SAF software assists users to realize substantial cost savings and optimizes general logistics conditions through its simulation capabilities. As a result, significant competitive advantages are achieved along the entire value chain: lower inventories, improved product availability, and last, but not least, a higher level of customer satisfaction.

Forward Looking Statements and Estimates This information contains forward looking statements based on assumptions and estimates of SAF's Management Board. Although we assume the expectations in these forward looking statements are realistic, we cannot guarantee they will prove to be correct. The assumptions may harbor risks and uncertainties that may cause the actual figures to differ considerably from the forward looking statements. Factors that may cause such discrepancies include, among other things, risks that are mentioned in the annual report 2010. SAF does not plan to update the forward looking statements, nor does it assume the obligation to do so.

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Contact:

Mareike Poit
Marketing and Corporate Communications Specialist
Tel.: +41 (0)71 666 7000
E-Mail: investorrelations@saf-ag.com

Branche: Software
ISIN: CH0024848738
WKN: A0JD78
Index: Prime All Share, Technology All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade


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