- Nice Ventures has been sponsoring the Best Product
Marketing Award 2005 to encourage European startup companies, who
already boast excellent technology and engineering talent, to raise
their equally important product marketing efforts to the same high
The winner will obtain a comprehensive product marketing support
package lasting an entire year from Nice Ventures.
Nice Ventures selected every single high-tech startup they knew of
throughout Switzerland, Germany, France and the UK from their
comprehensive database Every startup that was shipping
products/services was able to participate.
The key criterion for the award was not the amount of money or
resources spent in product marketing (every budgetary/resource
situation is different) but what the company was able to achieve
within the specific framework of resource possibilities.
To look at that question in more detail Nice Ventures asked the
following questions: What was the quality of content, what type of
sales/marketing tools were used, and how effective were they? How did
the company's product marketing efforts compare with the activities
of their major competitors? Does the company try to be unique or just
copy what everyone else does?
Among the winners are 4 high-tech startups companies from the UK,
two from France, one from Germany, one from Sweden, one from
Switzerland and one from Ireland.
The overall winner was Voice over Wireless IP innovator Cicero
), from Ireland, which managed to achieve
the highest combined score across all the award criteria.
A list of all top 10 Award winners can be found on
About Nice Ventures
Nice Ventures is a high-tech product marketing and business
development firm specialized in supporting technology companies. The
headquarters of Nice Ventures are in Zurich, Switzerland.
ots Originaltext: Nice Ventures