Nice Ventures GmbH

Nice Ventures announces Best Startup Product Marketing Award 2005

Zurich (ots) - Nice Ventures has been sponsoring the Best Product Marketing Award 2005 to encourage European startup companies, who already boast excellent technology and engineering talent, to raise their equally important product marketing efforts to the same high level. The winner will obtain a comprehensive product marketing support package lasting an entire year from Nice Ventures. Nice Ventures selected every single high-tech startup they knew of throughout Switzerland, Germany, France and the UK from their comprehensive database Every startup that was shipping products/services was able to participate. The key criterion for the award was not the amount of money or resources spent in product marketing (every budgetary/resource situation is different) but what the company was able to achieve within the specific framework of resource possibilities. To look at that question in more detail Nice Ventures asked the following questions: What was the quality of content, what type of sales/marketing tools were used, and how effective were they? How did the company's product marketing efforts compare with the activities of their major competitors? Does the company try to be unique or just copy what everyone else does? Among the winners are 4 high-tech startups companies from the UK, two from France, one from Germany, one from Sweden, one from Switzerland and one from Ireland. The overall winner was Voice over Wireless IP innovator Cicero Networks (www.ciceronetworks), from Ireland, which managed to achieve the highest combined score across all the award criteria. A list of all top 10 Award winners can be found on www.nice-ventures.com. About Nice Ventures Nice Ventures is a high-tech product marketing and business development firm specialized in supporting technology companies. The headquarters of Nice Ventures are in Zurich, Switzerland. ots Originaltext: Nice Ventures Internet: www.presseportal.ch Contact: Roger Signer E-Mail: roger@nice-ventures.com Tel.: +41/43/211'96'80

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