Pioneer Hi-Bred International, Inc.

DuPont Launches MAXIMUS(TM) Rapeseed Hybrids in Europe

    Brussels, Belgium (ots/PRNewswire) -

    - Agronomic performance of product results in extremely high grower satisfaction

    The market leader of semi-dwarf rapeseed hybrids to the European market, DuPont, through its subsidiary Pioneer Hi-Bred International, Inc. is introducing Pioneer MAXIMUS(TM) Rapeseed hybrids.

    As demand for rapeseed continues to grow to meet the needs of the oilseeds market and the increasing demand for biofuels, Pioneer is excited about the potential of MAXIMUS(TM) rapeseed hybrids to revolutionize rapeseed production in Europe. "MAXIMUS(TM) rapeseed hybrids from Pioneer have demonstrated strong results for growers, including increased yields and increased grower profitability," said Alejandro Munoz, Vice President, Pioneer European Operations. "Growers have also realized the advantages of this product line in terms of simplicity in planting and crop management."

    "MAXIMUS(TM) rapeseed hybrids from Pioneer are the result of Pioneer's unique hybridization system, which combines novel rapeseed traits, such as the MAXIMUS(TM) dwarfing gene, to further improve the profitability of winter rape growing in Europe," he stated.

    The first MAXIMUS(TM) rapeseed hybrid from Pioneer that is registered in key European rapeseed markets for the 2006/07 growing season is named PR45D01. This is the first of many of these unique semi-dwarf rapeseed hybrids that will be marketed under the Pioneer MAXIMUS(TM) rapeseed hybrids brand. MAXIMUS(TM) rapeseed hybrids from Pioneer offer growers numerous benefits including, but not limited to, reduced input requirements from equipment, fuel, and chemicals, significantly improved standability, wider planting window, increased harvest index and increased yields resulting in higher grower profitability.

    With its high grain and oil yield in combination with excellent standability, MAXIMUS(TM) rapeseed hybrids provide growers with more value per bag of seed than similar hybrids currently on the market. Also, with the short plant height of MAXIMUS(TM) rapeseed hybrids, growers do not have to apply a growth regulator under most conditions and the shorter plant height makes it easier to enter the field for spraying.

    In addition, the grain produced on each plant is more evenly distributed, enabling resistance to lodging (or leaning) allowing growers to harvest more quickly and in multiple directions for improved harvestability.

    The MAXIMUS(TM) rapeseed hybrids product line is an example of the research-related advances currently underway for oilseeds at Pioneer. The company is using an integrated product development approach, combining the benefits from both traditional and modern breeding techniques, extensive field testing and leading-edge genetic technologies to produce hybrids with superior production and food processing characteristics.

    Pioneer Hi-Bred International, Inc., a subsidiary of DuPont, is the world's leading source of customized solutions for farmers, livestock producers, and grain and oilseed processors. With headquarters in Des Moines, Iowa, Pioneer provides access to advanced plant genetics, crop protection solutions, and quality crop systems to customers. DuPont is a science company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture, nutrition, electronics, communications, safety and protection, home and construction, transportation and apparel.

    (R), (TM) Trademarks of Pioneer Hi-Bred International, Inc.

ots Originaltext: Pioneer Hi-Bred International, Inc.
Im Internet recherchierbar: http://www.presseportal.ch

Contact:
Mike Hall, Communications Manager, Europe, +32-(0)-472-851-099,
mike.hall@pioneer.com , or Stephanie Jacobson, Public Affairs
Manager, mobile, +1-515-334 6515, +1-515-201-3496, mobile,
stephanie.jacobsonb@pioneer.com , both of Pioneer Hi-Bred
International ; NOTE TO EDITORS: Extremely high grower satisfaction
confirmed by a recent survey of a representative group of OSR growers
in Germany with commercial and/or trial experience of MAXIMUS(TM)
rapeseed hybrids:
-- 100% of respondents with commercial experience and comparative
trial experience with other rapeseed hybrids on the market expressed
their intention to purchase MAXIMUS(TM)  rapeseed hybrids from
Pioneer next season. -- 90% of respondents with commercial experience
of the product expressed their intention to purchase MAXIMUS(TM)
rapeseed hybrids from Pioneer    next season.



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