SinnerSchrader AG

EANS-Adhoc: SinnerSchrader AG
SinnerSchrader has to significantly scale back its predicted profit for the 2011/2012 financial year
Considerable decreases in revenue generated with two major spot-media AG customers

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  ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
  adhoc with the aim of a Europe-wide distribution. The issuer is solely
  responsible for the content of this announcement.
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19.06.2012

In the course of the third financial quarter of 2011/2012 (1 March to 31 May
2012), two major customers significantly reduced the services commissioned with
spot-media AG, a full subsidiary in the SinnerSchrader Group. These events had
not been foreseeable both with respect to the magnitude of the reductions as
well as with respect to the fact that they occurred at the same time. Based on
current knowledge, these are lasting reductions, which means that for the
coming quarters as well, spot-media AG revenues will be approximately one-third
lower than those of the first two quarters of the 2011/2012 financial year.

For the 2011/2012 financial year, spot-media AG will fall short of its turnover
forecast by more than 1.5 million euros. Restructuring measures with respect to
capacity adjustment are thus unavoidable and are being promptly initiated.

In view of this development, SinnerSchrader has to downgrade its predicted
profit for the 2011/2012 financial year. Depending on the scenario,
expectations with respect to EBITA for the current financial year range from
1.3 million to 2 million euros. This would fall far short of the 3.25 million
euros originally forecast, in addition to falling short of the 2.6 million
euros generated during the previous year. Nevertheless, SinnerSchrader will
achieve its forecast sales, at 35.5 million euros.

SinnerSchrader believes that the developments at spot-media AG are not an
indication of a general decline in dynamics in the market for digital
marketing.

On 12 July 2012, SinnerSchrader will be publishing details on the third quarter
and the first nine months of the 2011/2012 financial year as well as an outlook
for the year as a whole in its third 2011/2012 quarterly report.

end of ad-hoc-announcement
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About SinnerSchrader

SinnerSchrader is one of the leading digital agencies in Europe. SinnerSchrader
develops interactive strategies, platforms, and applications which create
radical relationships between consumers and brands. The SinnerSchrader Group
has over 400 employees in Hamburg, Frankfurt am Main, Berlin, and Hanover who
work for customers such as Allianz, TUI, Tchibo, simyo, REWE, comdirect bank,
PPR Group, OTTO, and Steigenberger. SinnerSchrader was founded in 1996 and has
been quoted on the stock exchange since 1999.

Contact

SinnerSchrader Aktiengesellschaft
Thomas Dyckhoff, CFO
T. +49. 40. 39 88 55-0

Benjamin Nickel, Head of Corporate Communications
T. +49. 40. 39 88 55-542

E-mail: ir@sinnerschrader.de
F. +49. 40. 39 88 55-100

Further inquiry note:
Thomas Dyckhoff
CFO
Telefon: +49(0)40 398855-113
E-Mail: t.dyckhoff@sinnerschrader.de

end of announcement                               euro adhoc 
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issuer:      SinnerSchrader AG
             Völckersstraße 38
             D-22765 Hamburg
phone:       +49(0)40-398855-0
FAX:         +49(0)40-398855-55
mail:     info@sinnerschrader.de
WWW:      http://www.sinner-schrader.de
sector:      Software
ISIN:        DE0005141907
indexes:     CDAX, Prime All Share, Technology All Share
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
             regulated dealing/prime standard: Frankfurt 
language:   English
 



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