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STMicroelectronics

STMicroelectronics Launches Ultra Low-Power Video Encoder Enabling TV-Out for Portable Applications

Geneva (ots/PRNewswire)

- A High Level of Integration and Smart Functional Partitioning
Provides Cost-Effective and High-Quality Solution
STMicroelectronics (NYSE: STM), a worldwide leader in
System-on-Chip technology, today announced two new digital encoders
(DENC) - the STw8009 and STw8019 - which provide a high-quality
TV-Out feature for portable applications such as mobile phones,
digital cameras, video players and PDAs. The new encoders convert
digital video and still image data to analog TV signals, compatible
with most worldwide TV standards, enabling users to share pictures
and video from their handheld devices on a standard TV screen.
By integrating the essential TV-Out functions onto the chip, the
STw8009/19 devices offer the most cost-effective solution on the
market for this increasingly popular mobile feature. The devices
achieve the optimum mix of features to satisfy the constraints of
portable products, in terms of supply voltages, supply current, PCB
area and cost. The STw8009/19's 'smart partitioning' moves image
processing functions to the mobile terminal's host processor and the
digital-TV encoding and analog conversion to the STw8009/19. This
creates a very efficient and flexible implementation. Alternative
system partitioning schemes are often either lacking flexibility or
are more complex and more costly, which could limit penetration of
the TV-out feature in the mobile market.
The digital processor of the portable device drives the STw8009/19
encoder with image data in ITU 601 YCbCr 4:2:2 format, sized to PAL
or NTSC standards, using a common 8-bit interface with a 27MHz clock
signal. The encoder supports both embedded (CCIR 656) or external
synchronization. PORn, Suspend, and I2C compatible signals control
its operating modes and registers. Signal processing targets the
highest possible standard, enriching the user's viewing experience
with high-q-uality video.
The STw8009 and STw8019 are identical products except that the
STw8019 also embeds the latest (7.1.L1) Macrovision
content-protection technology. These technologies include ST's proven
TV DENC, and twin high-performance digital-to-analog converters
(DACs) with 35mA drivers capable of driving 75-ohm video cables to
provide Composite (CVBS) or S-Video direct to the TV set. Encoding is
to PAL or NTSC standards.
The devices are produced in tiny 3x3mm or 4x4mm BGA (Ball Grid
Array) packages. Even with the addition of optional low-pass filter
components, the board area required by the smaller package is only
16.4-square mm for the complete TV-Out application. Power consumption
is exceptionally low and is tailored for portable applications: just
5microW in Sleep mode, 150microW in Standby, and 125mW or 245mW in
operation depending on whether one DAC (CVBS) or two DACs (S-Video)
are enabled.
ST is the world's largest supplier of ICs for Set-top Boxes (STBs)
and has delivered hundreds of millions of video digital encoders. The
company is also the leading supplier of mixed technology ICs for the
mobile phone market, with billions of chips delivered over the last
ten years. The new encoders represent the convergence of ST's
expertise in these two markets to ensure the optimum implementation.
The STw8009/19 will be available in VFBGA49 (3 x 3 x 1mm) and
TFBGA49 (4 x 4 x 1.2mm) packages in sample quantities in February
2006, with volume production planned for March 2006. US pricing for
samples is $2.80 for quantities of 1,000.
This press release is also available at
www.st.com/stonline/stappl/press/news/year2006/p2005.htm
with links to further information on the STw8009/19.
About ST's Home, Personal, Communication Group (HPC)
STMicroelectronics is a world-leading supplier of comprehensive
solutions for the converging segments of home entertainment,
communication, and connectivity. ST's HPC product offering
encompasses a whole range of applications in the digital consumer
market, including set-top box, DVD, TV, and audio; a wide array of
solutions for personal multimedia, from application processors to
energy management, mobile imaging, and wireless connectivity; and a
full spectrum of display ICs and devices for wireless and wireline
network infrastructures.
About STMicroelectronics
STMicroelectronics is a global leader in developing and delivering
semiconductor solutions across the spectrum of microelectronics
applications. An unrivalled combination of silicon and system
expertise, manufacturing strength, Intellectual Property (IP)
portfolio and strategic partners positions the Company at the
forefront of System-on-Chip (SoC) technology and its products play a
key role in enabling today's convergence markets. The Company's
shares are traded on the New York Stock Exchange, on Euronext Paris
and on the Milan Stock Exchange. In 2005, the Company's net revenues
were $8.88 billion and net earnings were $266 million. Further
information on ST can be found at www.st.com.
For further information, please contact:
    STMicroelectronics
    MEDIA RELATIONS:
    Mariagrazia Prestini
    Sr. Director Corporate Communications
    Tel: +41-22-929-5924
     Mariagrazia.prestini@st.com
    Burson-Marsteller
    Sandrine Romano
    Tel: +33-41-86-76-77
     sandrine_romano@fr.bm.com
    Burson-Marsteller
    Guerric de Beauregard
    Tel: +33-41-86-76-82
     guerric_debeauregard@fr.bm.com

Contact:

For further information, please contact: STMicroelectronics, MEDIA
RELATIONS: Mariagrazia Prestini, Sr. Director Corporate
Communications, Tel: +41-22-929-5924, Mariagrazia.prestini@st.com.
Burson-Marsteller: Sandrine Romano, Tel: +33-41-86-76-77,
sandrine_romano@fr.bm.com. Burson-Marsteller: Guerric de Beauregard,
Tel: +33-41-86-76-82, guerric_debeauregard@fr.bm.com

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