- New Amadeus Program Enhances Hotel Marketing Opportunities
TravelCLICK, the leading provider of e-commerce solutions for
hotels, today announced an agreement to provide Amadeus with the
ability to offer preferred placement to its hotel clients. The
solution, called Amadeus Instant Preference, will guarantee
subscribing hotels prime position towards the top of the display of
the world's leading travel distribution system.
"This agreement strengthens our partnership with Amadeus and
expands our offering to hoteliers worldwide," said Richard W. Gray,
Chairman of TravelCLICK. "We are excited to bring Amadeus Instant
Preference to the marketplace. We ensure the benefit of preferred
placement by limiting the number of subscribers per city, so
hoteliers can be sure that their property will be given prime
placement in the search results."
According to research, the majority of hotel bookings are made
from the top one-third of screen displays. In this way, a tool, which
ensures that hotels are displayed towards the top of the display,
like Amadeus Instant Preference, can increase GDS bookings for that
hotel by up to three times.
"Amadeus Instant Preference allows our hotel providers to market
their properties directly to Amadeus' 347,000 points of sale around
the world," said David Jones, Executive Vice President, Commercial of
Amadeus Instant Preference offers hotels six-month or annual
participation options and is available for purchase through
TravelCLICK. For more information or contact details, go to
TravelCLICK is the leading provider of solutions that help hotels
and other travel industry suppliers maximize profits from electronic
distribution channels. The company's iHotelier booking engine
platform and website marketing programs enable hotels to better
execute strategies that increase business into their own websites.
TravelCLICK's competitive benchmarking reports provide hotels with
price and booking performance information, and the company's
exclusive electronic marketing networks allow hotels and other travel
related suppliers to target promotional messages to specific travel
agents and consumers when they are booking travel.
Established in 1996 and headquartered in the Chicago area,
TravelCLICK has over 8,000 customers in more than 140 countries.
Amadeus (MAD: AMS) is a global leader in technology and
distribution solutions for the travel and tourism industry. Its
comprehensive data processing centre serves over 72,000 travel agency
locations and some 10,000 airline sales offices, totaling around
347,000 points of sale located in over 215 markets worldwide.
Through Amadeus, travel agencies and airline offices can make
bookings on 95 per cent of the world's scheduled airline seats. The
system also provides access to over 54,100 hotel properties, some 43
car rental companies serving over 30,000 locations, as well as ferry,
rail, cruise, tour operators and insurance companies.
Amadeus is a leading IT solutions provider to the airline
industry; 150 airlines use Amadeus' Altea Sell as the sales and
reservation system in their offices, to provide passengers with
superior and seamless service at optimal cost.
Amadeus' new generation Customer Management Solutions include
Altea Plan (inventory management system) and Altea Fly (departure
control system). British Airways, Qantas and Finnair are the first
customers to implement these solutions.
e-Travel, Amadeus' e-commerce business unit, is the global leader
in online travel technology and corporate travel management
solutions. It services travel agencies in 90 countries, and powers
the websites of over 300 corporations and more than 70 airlines and
Amadeus is headquartered in Madrid, Spain and quoted on the
Madrid, Paris and Frankfurt stock exchanges. For the year ended 31
December 2004, the company reported revenues of EUR 2,056.7m and net
income of EUR 208m. The Amadeus data centre is in Erding (near
Munich), Germany and its principal development offices are located in
Sophia Antipolis (near Nice), France.
The company has 6,000 employees worldwide, representing 95
More information about Amadeus is available at:
Web site: http://www.travelclick.net
ots Originaltext: TravelCLICK
Im Internet recherchierbar: http://www.presseportal.ch
Marie Cabo, Marketing, for TravelCLICK, +1-847-585-5279,