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Bayer HealthCare

Take a Peek at the Undercover World of Parasites

Monheim, Germany, May 25, 2010 (ots/PRNewswire)

Who said that learning
about bugs was boring? An amazing new journey through the wonderful
world of parasites launches on YouTube today. Four exciting videos,
inspired by the 'Parasites Life Undercover' exhibition at the Berlin
Natural History Museum and developed by Bayer Animal Health, showcase
some fascinating highlights from the exhibition and provide useful
information about protecting your pets.
Join celebrity vet, Scott Miller, as he discusses all kinds of
parasites including fleas, mosquitoes and even vampire bats, and
watch as he shows us how they can harm our pets and what we should do
to protect against them. Scott says, "As a vet I would strongly
recommend that owners understand how their pets can be affected by
parasites and these videos provide a great way to learn about these
unwelcome pests." Scott also highlights the impact that urbanisation
and climate change have had on the prevalence of parasites.
Whether you have a cat or a dog or you're simply interested to
learn more about parasites, visit
http://www.youtube.com/user/parasitesundercover1 to view the online
video tour.
Margaret Fairhurst, Head of Global Marketing at Bayer Animal
Health, says, "The launch of these videos provides a wonderful
opportunity to learn more about parasites in a fun and entertaining
way. We hope, however, that viewers will also learn more about the
inherent dangers some of these creatures pose to our beloved pets and
the steps owners can take to protect their pets from them."
These engaging and educational videos reflect Bayer's continued
commitment to the health and wellbeing of animals. With 100 years
actively working in the field of parasite control, Bayer is well
positioned to provide this fascinating insight into the parasite
world. In addition to the introduction of spot-on techniques for the
treatment of parasites, the company has also developed
state-of-the-art combination products that simultaneously combat both
external parasites such as fleas and ticks and internal pests such as
worms.
About Bayer HealthCare
Bayer HealthCare, a subsidiary of Bayer AG, is one of the world's
leading, innovative companies in the healthcare and medical products
industry and is based in Leverkusen, Germany. The company combines
the global activities of the Animal Health, Bayer Schering Pharma,
Consumer Care and Medical Care divisions. Bayer HealthCare's aim is
to discover and manufacture products that will improve human and
animal health worldwide. Find more information at
http://www.bayerhealthcare.com.
With a turnover of EUR963 million (2008) Bayer HealthCare's
Animal Health Division is one of the world's leading manufacturers of
veterinary drugs. The division manufactures and markets more than 100
different veterinary drugs and care products for livestock and
companion animals.
Forward-Looking Statements
This news release contains forward-looking statements based on
current assumptions and forecasts made by Bayer Group management.
Various known and unknown risks, uncertainties and other factors
could lead to material differences between the actual future results,
financial situation, development or performance of the company and
the estimates given here. These factors include those discussed in
our annual and interim reports to the Frankfurt Stock Exchange and in
our reports filed with the U.S. Securities and Exchange Commission
(including our Form 20-F). The company assumes no liability
whatsoever to update these forward-looking statements or to confirm
them to future events or developments.
Contact:
    Kathrin Statz
    +49-2173-38-4019
     kathrin.statz@bayerhealthcare.com

Contact:

CONTACT: Contact: Kathrin Statz,
+49-2173-38-4019,kathrin.statz@bayerhealthcare.com

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  • 15.04.2010 – 15:43

    Growing Threat From Potentially Lethal Diseases Highlighted at Meeting of Global Experts

    New York, April 15, 2010 (ots/PRNewswire) - As experts from around the world met in New York this week they discussed the need for greater understanding of the threat posed by ticks, fleas and sand flies. Leading scientists called on veterinarians and dog-owners around the world to take action to protect dogs and humans from potentially lethal diseases. ...