BWT Aktiengesellschaft

EANS-News: BWT Aktiengesellschaft
Award from the federal state of Upper Austria BWT wins innovation prize for table water filter technology (with photo)

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Research & Development


Mondsee (euro adhoc) - BWT - Best Water Technology, Europe´s Number 1 in the
field of water technology - has won the 2011 innovation prize, taking first
place among major corporations in the federal state of Upper Austria for its
revolutionary Mg2+ filter technology. The filter cartridge with Mg2+ technology,
the core of the new BWT table water filter, not only filters tap water and
removes limescale and heavy metals, along with unwanted und unpalatable
substances, but simultaneously enriches drinking water with precious magnesium.
The awards were conferred during a ceremony involving the Federal State Minister
of Economic Affairs, Kommerzialrat Viktor Sigl, on 26 September 2011 in Linz.
Additionally BWT was also nominated for the Austrian State Prize for Innovation.

Mg2+ technology, patented by BWT, represents a milestone in water technology.
The cartridge in the BWT table water filter is the first and only one to not
only filter tap water but also to mineralise it with the magnesium flavour
carrier. The outcome: Particularly palatable and healthy water - perfect for
pleasant everyday drinking. The drinking water, filtered and enriched with
magnesium, preserves the aroma of coffee and tea. "Thanks to BWT Mg2+
technology, the filtered drinking water containing magnesium is particularly
beneficial to health, while also significantly enhancing its flavour, thus
making it healthy and tasty drinking water", Andreas Weißenbacher, Chairman of
BWT´s Executive Board, emphasised following the awards ceremony. The jury of the
Federal State Prize for Innovation, which comprises leading figures from
academia, business, politics and the media, considered BWT´s Mg2+ technology
worthy of the prize on the basis of its excellent properties in respect of
innovation, utility, the environment and economic effect.

Simple principle, great effect
The BWT table water filter is based on a simple principle. Tap water is poured
into the pitcher and then flows through the replaceable filter cartridge and
into the reservoir. The filtration process and enrichment of the water with
magnesium take place in the cartridge, which is filled with a filter granulate.
The BWT filter granulate consists of a mixture of activated charcoal and an Mg2+
ion exchanger. The activated charcoal binds the substances that impair flavour,
such as chlorine and its compounds, as well as pesticides, while the ion
exchanger absorbs substances that bind limescale and heavy metals like lead and
copper, releasing magnesium ions into the water.

Magnesium makes the difference
Dissolved in water, magnesium is an important source of flavour. It is
responsible for the filtered water tasting natural and fresh. Coffee and tea
drinkers will also appreciate the water from the BWT table water filter when
preparing their beverage of choice, bringing out the flavour and aroma of hot
drinks particularly well. And the filtered water ensures perfect "coffee cream"
that sits on top of the coffee. The positive effect on hot and cold drinks is
also achieved with food. Thus the use of water enriched with magnesium enhances
the flavour of dishes when cooking. 

In addition to this unique technology, BWT filter cartridges are also
characterised by their long life and can be used with all currently available
filter jugs from established manufacturers. For environmentally aware consumers,
BWT also offers a refillable cartridge. 

With its innovative magnesium Mg2+ technology in the BWT filter cartridges, the
company is directly addressing consumers for the first time with a major
communication campaign. At the heart of the campaign, which can be seen this
year in Austria and Germany, is the table water filter, the only one to enrich
tap water with magnesium, creating the best healthy drinking water. The company
is also about to enter the Italian market.

Pictures with Announcement:
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http://resources.euroadhoc.com/us/UgFq37yW
http://resources.euroadhoc.com/us/kyE3VxSp

Further inquiry note:
BWT Aktiengesellschaft
Mag. Ralf Burchert
ralf.burchert@bwt-group.com
Tel.: 06232/5011-1113

end of announcement                               euro adhoc 
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Pictures with Announcement:
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http://resources.euroadhoc.com/us/UgFq37yW
http://resources.euroadhoc.com/us/kyE3VxSp


company:     BWT Aktiengesellschaft
             Walter-Simmer-Str. 4
             A-5310 Mondsee
phone:       06232/5011-0
FAX:         06232/4058
mail:     office@bwt.at
WWW:      www.bwt-group.com
sector:      Water Supply
ISIN:        AT0000737705
indexes:     ATX Prime
stockmarkets: official market: Wien 
language:   English
 



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