Adidas AG

euro adhoc: adidas AG
Release of a voting rights announcement according to article 26, section 1.1 WpHG (Securities Trading Act) with the aim of a Europe-wide distribution

@@start.t1@@--------------------------------------------------------------------------------   Notification of voting rights transmitted by euro adhoc. The issuer is   responsible for the content of this announcement. --------------------------------------------------------------------------------

Person/company obliged to make the notification:
------------------------------------------------
Name:      UBS AG
Place:    8098 Zürich
State:    Schweiz

Company data:
-------------
Name:      adidas AG
Address: Adi-Dassler-Str.  1-2, 91074 Herzogenaurach
Place:    Herzogenaurach
State:    Deutschland@@end@@

20.07.2007

On May 31, 2007, UBS AG, Zurich, Switzerland, sent us the following notification of voting rights pursuant to article 21 section 1 WpHG (German Securities Trading Act):

"Hiermit teilen wir Ihnen gemäss § 21 Abs. 1 WpHG mit, dass unser Stimmrechtsanteil an der adidas AG (ISIN DE0005003404), Adi-Dassler-Strasse 1-2, 91074 Herzogenaurach am 24. Mai 2007 die Schwelle von 3% unterschritten hat und nun 2.67% (5'443'106 Stimmrechtsaktien) beträgt.

Davon sind 0.03% (53'908 Stimmrechtsaktien) der Stimmrechte nach § 22 Absatz 1 Satz 1 Nr. 1 WpHG der UBS AG zuzurechnen."

English convenience translation of the original German notification: "We herewith inform you pursuant to article 21 section 1 WpHG that the percentage of our voting rights in adidas AG (ISIN DE0005003404), Adi-Dassler-Strasse 1-2, 91074 Herzogenaurach, have fallen below the threshold of 3% on May 24, 2007 and now amounts to 2.67% (5'443'106 shares with voting rights).

0.03% (53'908 shares with voting rights) of these voting rights are to be attributed to UBS AG pursuant to article 22 section 1 sentence 1 no. 1 WpHG."

Herzogenaurach, July 19, 2007

adidas AG The Executive Board

@@start.t2@@end of announcement                                                 euro adhoc 20.07.2007 10:00:00
--------------------------------------------------------------------------------@@end@@

ots Originaltext: Adidas AG
Im Internet recherchierbar: http://www.presseportal.ch

Further inquiry note:

Branche: Recreational & Sports goods
ISIN:      DE0005003404
WKN:        500340
Index:    DAX, HDAX, Prime All Share, CDAX
Börsen:  Börse Frankfurt / regulated dealing/prime standard
              Börse Berlin / free trade
              Börse Hamburg / free trade
              Börse Stuttgart / free trade
              Börse Düsseldorf / free trade
              Börse Hannover / free trade
              Börse München / free trade



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