Adidas AG

euro adhoc: adidas AG
Director's Dealings

@@start.t1@@--------------------------------------------------------------------------------   Notification concerning transactions by persons discharging managerial   responsibilities pursuant to section 15a of the WpHG, transmitted by euro   adhoc with the aim of a Europe-wide distribution. The issuer is responsible   for the content of this announcement. --------------------------------------------------------------------------------@@end@@

11.04.2007

@@start.t2@@Frankfurt/Main (euro adhoc) - Details of the person subject to the disclosure requirement: --------------------------------------------------------------------------------@@end@@

Name:                      Christian Tourres
Name of contact/telephone number:
-

Reason for the disclosure requirement:
--------------------------------------
Reason:                  Person performing managerial responsibilities
Position:                Member of an administrative or supervisory body

@@start.t3@@Details of the transaction: -------------------------------------------------------------------------------- Description of financial instrument: adidas AG Aktien/adidas AG shares@@end@@

ISIN:                         DE0005003404
Type of transaction: sales
Date:                         11.04.2007
No of items:              80000
Currency:                  Euro
Price:                        43,00000
Total amount traded: 3.440.000,00000
Place:                        Frankfurt/Main
Explanation:

@@start.t4@@Issuer subject to the publication requirement: --------------------------------------------------------------------------------@@end@@

@@start.t5@@end of announcement                                                 euro adhoc 12.04.2007 15:56:00
--------------------------------------------------------------------------------@@end@@

ots Originaltext: Adidas AG
Im Internet recherchierbar: http://www.presseportal.ch

Further inquiry note:
-

Branche: Recreational & Sports goods
ISIN:      DE0005003404
WKN:        500340
Index:    DAX, HDAX, Prime All Share, CDAX
Börsen:  Frankfurter Wertpapierbörse / regulated dealing/prime
              standard
              Börse Berlin-Bremen / free trade
              Hamburger Wertpapierbörse / free trade
              Baden-Württembergische Wertpapierbörse / free trade
              Börse Düsseldorf / free trade
              Niedersächsische Börse zu Hannover / free trade
              Bayerische Börse / free trade



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