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Angoss Software Corporation

Angoss Releases StrategyBUILDER(TM) Decision Optimization and Execution Module for KnowledgeSTUDIO(R) Users

Toronto, Canada, November 1 (ots/PRNewswire)

Angoss Software
Corporation announced today the release of StrategyBUILDER(TM), a
software system that helps organizations design, optimize and execute
customer level strategies faster to target revenue growth, profit,
and cost reduction opportunities.
Available as an optional add-on module for KnowledgeSTUDIO(R),
StrategyBUILDER provides additional capability for power users of
analytics tools, while making it feasible for marketers and risk
analysts to design, optimize and execute customer strategies faster,
at a lower cost, and with higher impact and accuracy.
"StrategyBUILDER helps companies develop, execute and monitor the
impact of targeted customer strategies faster and easier," commented
Angoss President, Eric Apps. "Organizations that can get from
analysis to the execution of winning business strategies faster will
out perform their competitors. StrategyBUILDER helps these
organizations achieve that objective."
Incorporating patent pending capabilities, StrategyBUILDER allows
analysts, using a familiar interactive user interface, to design
optimal customer interaction strategies and rules. Analysts can
quickly segment target customer groups, assess key performance
indicators (KPIs) such as revenue, profitability and risk for those
segments, and automatically assign and optimize treatments and
actions for those segments based on their own created KPI
calculations. These treatments and actions can then be executed in
real time in their operational environments.
Designed for marketing, sales and risk analysts StrategyBUILDER
provides a rich feature set for designing, defining and assessing
strategy options - across a customer base, or at the individual
customer level. Analysts in credit risk departments can use
StrategyBUILDER to define and deploy strategies, targeted at specific
segments of their market, around objectives such as collections
optimization and credit extension decisions. A marketer can use
StrategyBUILDER, combined with KnowledgeSTUDIO, to calculate
attrition risk and apply strategies such as discounts, bundling
offers, or direct mail to segments with varying risk and profit
potential.
Connectors are available for executing strategies defined in
StrategyBUILDER in such environments as MS SQL Server, IBM DB2, and
Oracle, as well as with popular decision execution systems and rules
engines, such as Fair Isaac TRIAD and Blaze Advisor, ILOG, Siebel
Call Center, and other applications.
For More Information please see our multimedia demo at
www.angoss.com/download.php?docId(equal sign)38 or our podcast at
www.angoss.com/podcast.
About Angoss
Angoss Software empowers people to make "Better Business
Decisions. Every Day."(TM)
Many of the world's leading financial services, telecom, life
sciences, and retail organizations use Angoss predictive analytics
software and services to grow revenues, while reducing risk and cost.
Angoss helps our clients utilize business data to discover the key
drivers of behavior, predict future trends and events, and act with
confidence when making business decisions.
Angoss combines powerful market proven software with focused
industry services expertise in the deployment, integration and use of
predictive analytics in enterprise environments. Our differentiators
include broad user acceptance, a commitment to open standards, rich
functionality, rapid deployment, exceptional ease-of-use and
affordability.
Headquartered in Toronto Canada, Angoss has offices in the UK and
Australia and partners with the world's leading enterprise software,
solutions and services vendors. For more information, visit
www.angoss.com.

Contact:

Karina Cavero, Marketing Coordinator, Tel: +1-416-593-2412,
kcavero@angoss.com

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