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Nestlé Nespresso SA

Nespresso shares new insights on coffee farm economics to build its AAA Sustainable Quality(TM) Program

Paudex, Switzerland (ots)

Expert Debate on Real Farmer
Income(TM) concept charts course toward a sustainable highest quality
coffee supply
Nestlé Nespresso SA, the worldwide pioneer and market leader in 
highest-quality premium portioned coffee, has concluded its Third AAA
Sustainable Quality(TM) Coffee Forum, from 10 to 11 November 2009 in 
Boston, which bought together experts, academics, industry leaders, 
commercial partners, farmers, NGOs, public and agri-finance 
specialists to debate about "Financing the Future and Creating Real 
Farmer Income(TM)". Expert debate focused on the Nespresso concept of
Real Farmer Income(TM) to develop a clear roadmap to build and 
finance a truly sustainable future for the highest quality coffee 
sector.
"Balancing long-term economic, environmental and social 
considerations has always been our vision for the Nespresso AAA 
Sustainable Quality(TM) Program," said Richard Girardot, CEO of 
Nestlé Nespresso SA, to mark the Forum's conclusion. "Real Farmer 
Income(TM) has established that sound economics must go hand in hand 
with enhanced environmental and social outcomes".
A new study by business school INCAE into coffee farm economics in
Brazil, Guatemala, Colombia and Costa Rica was also reviewed by Forum
participants. Real Farmer Income(TM) identifies quality and yield as 
the twin keys to long term economic value creation for partner farms 
and farmers.  Within the AAA Sustainable Quality(TM) Program, Real 
Farmer Income(TM) provides the economic insights to fuse 
sustainability, and its environmental, premium price and social 
improvements, into a single, unique, long term quality and 
sustainability program.
Launched in collaboration with the Rainforest Alliance in 2003, 
the Nespresso AAA Sustainable Quality(TM) Program aims to safeguard 
the long- term supply of highest quality coffee, while improving the 
quality of life of farmers and their communities.  In June 2009, 
Nespresso committed to a target to source 80% of its coffee through 
the AAA Program, from Rainforest Alliance Certified(TM) farms, by 
2013 as a part of Ecolaboration(TM) the Nespresso platform for 
sustainable innovation
Future updates on Ecolaboration(TM) - including further Forum 
information - at http://www.nespresso.com/ecolaboration/mediacenter/ 
.
CONTACT INFO:
H.-Joachim Richter 
Director, Corporate Communications 
Nestlé Nespresso SA 
Tel.: +41/21/796'96'20 
E-Mail:  hans-joachim.richter@nespresso.com

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