Nespresso shares new insights on coffee farm economics to build its AAA Sustainable Quality(TM) Program
Paudex, Switzerland (ots)
Expert Debate on Real Farmer Income(TM) concept charts course toward a sustainable highest quality coffee supply.
Nestlé Nespresso SA, the worldwide pioneer and market leader in highest-quality premium portioned coffee, has concluded its Third AAA Sustainable Quality(TM) Coffee Forum, from 10 to 11 November 2009 in Boston, which bought together experts, academics, industry leaders, commercial partners, farmers, NGOs, public and agri-finance specialists to debate about "Financing the Future and Creating Real Farmer Income(TM)". Expert debate focused on the Nespresso concept of Real Farmer Income(TM) to develop a clear roadmap to build and finance a truly sustainable future for the highest quality coffee sector.
"Balancing long-term economic, environmental and social considerations has always been our vision for the Nespresso AAA Sustainable Quality(TM) Program," said Richard Girardot, CEO of Nestlé Nespresso SA, to mark the Forum's conclusion. "Real Farmer Income(TM) has established that sound economics must go hand in hand with enhanced environmental and social outcomes."
A new study by business school INCAE into coffee farm economics in Brazil, Guatemala, Colombia and Costa Rica was also reviewed by Forum participants. Real Farmer Income(TM) identifies quality and yield as the twin keys to long term economic value creation for partner farms and farmers. Within the AAA Sustainable Quality(TM) Program, Real Farmer Income(TM) provides the economic insights to fuse sustainability, and its environmental, premium price and social improvements, into a single, unique, long term quality and sustainability program.
Launched in collaboration with the Rainforest Alliance in 2003, the Nespresso AAA Sustainable Quality(TM) Program aims to safeguard the long-term supply of highest quality coffee, while improving the quality of life of farmers and their communities. In June 2009, Nespresso committed to a target to source 80% of its coffee through the AAA Program, from Rainforest Alliance Certified(TM) farms, by 2013 as a part of Ecolaboration(TM) the Nespresso platform for sustainable innovation
Future updates on Ecolaboration(TM) - including further Forum information - at http://www.nespresso.com/ecolaboration/mediacenter/
Contact:
H.-Joachim Richter
Director, Corporate Communications Nestlé Nespresso SA
Tel.: +41/21/796'96'20
E-Mail: hans-joachim.richter@nespresso.com