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Helsinn Healthcare SA

Helsinn Healthcare SA announces the launch of Aloxi® (Palonosetron) in the UK

Lugano, Switzerland (ots)

Helsinn Healthcare SA, a Swiss
pharmaceutical group, is pleased to announce, ahead of schedule,
today's launch in the UK of Aloxi® (Palonosetron hydrochloride), a
new generation treatment for chemotherapy induced nausea and
vomiting, by its local partner Maelor plc, the specialist hospital
medicines group.
Aloxi® is a patented second generation 5-HT3 antagonist, which
is differentiated by its strength on initiation and the duration of
its activity. Aloxi® obtained a centralized registration in Europe
in 2005, with an indication for the prevention of acute nausea and
vomiting associated with highly emetogenic cancer chemotherapy, and
the prevention of nausea and vomiting associated with moderately
emetogenic cancer chemotherapy.
Since its launch in the US and European countries, Aloxi® has
penetrated the antiemetic market with great success. The UK 5-HT3
market is £50 million according to IMS figures at September 2007.
"We are delighted with the progress that has been made by Maelor
since we signed the agreement with them on 29th October 2007 for
distribution of Aloxi® in the UK that has resulted in a launch
ahead of schedule. We are very excited about working with such a
committed and professional partner as Maelor to deliver the benefits
of Aloxi® to the UK patients and medical community", said Dr.
Riccardo Braglia, CEO of Helsinn Healthcare SA.
Tim Wright, CEO of Maelor commented: "We are very pleased to be
able to announce the launch of Aloxi®, ahead of schedule. The
launch of this unique anti-emetic treatment is directly in line with
our core strategy of acquiring late stage and launched specialist
hospital medicines and rapidly growing them, as we have demonstrated
with our plasma substitute brand, Volplex. Today's launch is the
first in a rich pipeline of forthcoming  specialist hospital brand
launches, which will continue to drive Maelor's strong earnings
performance."
About Chemotherapy-Induced Nausea and Vomiting (CINV)
CINV is estimated to potentially affect 85% of cancer patients
undergoing chemotherapy and can result in a delay or discontinuation
of chemotherapy treatments. The supportive care area is becoming of
paramount importance to help patients deal with adverse events of
anti-cancer therapies, such as chemotherapy. With good supportive
care drugs, cancer patients are able to tolerate the anti-cancer
treatment to a greater extent, improving the chances of completing
their treatment course successfully and with a better quality of
life.
About Aloxi®
Aloxi® is a selective 5-HT3-receptor antagonist, developed for
the prevention of CINV, with a long half-life of 40 hours and at
least 30 times higher receptor binding affinity than currently
available compounds. In practice this means that Aloxi® only needs
to be given once per chemotherapy treatment cycle in comparison with
competitor products which need to be given several times. Since its
availability in USA in September 2003, there have been over 6.9
million successful uses of Aloxi®. The product has shown to be
effective in preventing both acute and delayed CINV in patients
receiving emetogenic chemotherapies. For more information about this
product please visit our website: www.aloxi.com.
About MAELOR plc
Maelor plc (AIM:MLR) is a fast growing specialist hospital
medicines group, which is traded on the Alternative Investment Market
("AIM").  The strategy of the Group is to grow by combining the
acquisition of products and companies with the dynamic development
and marketing of these assets. With a focus in the specialist
hospital sector, Maelor leverages its expertise in both
pharmaceuticals and medical devices to drive growth. Based in the UK,
Maelor commercialises its portfolio in the UK directly.  Maelor also
operates internationally through a strong network of distributors. 
Currently focused in the areas of critical care, neurology and
oncology, some of Maelor's leading brands include: 
Critical Care:  Volpex® (plasma substitute), Cryogesic® /
Dermogesic™ (cryo-analgesic), Haemopressin® (oesophageal
varices), ISOplex® (isotonic plasma substitute)
Neurology: Mysoline® (primidone), a product currently used to treat
Epilepsy and which Maelor are developing for management of Essential
Tremor, a distressing condition affecting an estimated 1 in 25 over
40 year olds for which primidone is one of only two recommended
treatments.
Oncology: Cryogesic®, 5 FU (oral chemotherapeutic) and most
recently, Aloxi® (chemotherapy induced nausea and vomiting)
Products which are outside of the Group's core hospital focus or are
in early stage of research are out-licensed, including the successful
OptiFlo™  Catheter Maintenance Solutions, a trademark of C.R. Bard
Inc or an affiliate (to Bard Limited) and Micelle Nanotechnology, an
early stage product for interstitial cystitis (to Plethora Solutions
Limited). To find out more about Maelor go to www.maelor.plc.uk.
About HELSINN HEALTHCARE
HELSINN HEALTHCARE SA is a privately owned pharmaceutical group
with headquarters in Switzerland. HELSINN's core business is the
licensing of pharmaceuticals in therapeutic areas: cancer supportive
care, oncology, pain and inflammation, gastrointestinal and niche
areas. The company's business strategy is to in-license early-stage
new chemical entities and complete their development from the
performance of pre-clinical/clinical studies and CMC development to
the attainment of market approvals in strategic markets (U.S. and
Europe). HELSINN's products are eventually out-licensed to its
worldwide consolidated network of partners for distribution. The
active pharmaceutical ingredients and the drug products are
manufactured at HELSINN's cGMP facilities and supplied worldwide to
its customers. HELSINN'S chemical business focuses on the
pharmaceutical chemical process development and manufacturing of
advanced intermediates, Active Pharmaceutical Ingredients (APIs) and
High Potency Active Ingredients (HPAIs) for both the HELSINN group
and its outsourcing partners. For more information about HELSINN,
please visit www.helsinn.com
Contact MAELOR:
Maelor plc 
Tel.: +44/(0)12/4462-5150
Tim Wright - CEO   
Internet: www.maelor.plc.uk
Financial Dynamics Limited 
Tel.: +44/(0)20/7831- 3113
Billy Clegg / Edward Westropp
Noble & Company Limited 
Tel.: +44/(0)20/7763-2200
Matthew Hall / Sam Reynolds
Contact HELSINN HEALTHCARE SA:
Paolo Ferrari - Head of Marketing
Oncology & Supportive Care
Tel.:   +41/91/985'21'21 
E-Mail:  info-hhc@helsinn.com

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