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Brooktrout Technology, Inc.

Brooktrout, Vocomo, and MScript Deliver VoiceXML-based Tool for Salesforce Automation

SpeechTEK West, Booth: 510 and 419, SAN FRANCISCO, February 22
(ots/PRNewswire)

- Allows Interactive Voice Access to Industry Leading CRM Systems
Brooktrout Technology, Inc., a leading supplier of media
processing and call control products, and Vocomo(R), a pioneer in
next-generation IVR (Interactive Voice Response) systems, today
announced that MScript is using Vocomo's VoiceXML IVR system which
runs on Brooktrout's award-winning TR1000(TM) voice platform, in its
SalesScript application. SalesScript is a powerful web-based
application that enables sales representatives to input real time
account information via voice thus saving time and increasing their
workflow. Sales professionals can use SalesScript with industry
leading CRM applications such as Salesforce.com to update their
records while they are on the road. With this new IVR tool, users are
able spend more time in the field, enter data more quickly and save
over 40 hours per month compared to the old way of typing in the
information back at the office.
(Logo: http://www.newscom.com/cgi-bin/prnh/19990806/BRKTTECH )
"MScript selected the Vocomo/Brooktrout solution because it
enabled us to quickly design an application that addresses our
customers' needs," said Mark Golino, CEO of MScript. "Vocomo's
VoiceXML capabilities and standard hardware provided both ease of
development and ease of use by tightly integrating with our web
application, business processes and telephony system. We selected the
Brooktrout TR1000 voice board because it offered a scalable product
line from our initial T1 installation to higher port densities. We
were also very familiar with Brooktrout from their Fax products."
The Vocomo/Brooktrout system helps to improve sales productivity
by providing a telephone interface for data entry instead of typing
at a computer. The TR1000 handles the telephone prompts and
information captured during the call. For example, sales
professionals call into the SalesScript tool and select the
appropriate Salesforce.com form to create a new lead, enter a new
contact or update an existing sales opportunity. The entered
information is then pushed into the CRM database. With this tool,
sales professionals can enter information more quickly by speaking 80
words per minute versus typing 20 words per minute allowing them to
spend more time with customers and less time on administrative
duties. By making the information easier to enter, sales
professionals can also deliver more timely information on their
activities.
The TR1000 helps vendors to streamline development, easily scale
their applications via industry-standard programming interfaces, like
VoiceXML, and support their products more cost-effectively than with
competing speech boards. The performance and flexibility of the
TR1000 allows IVR platforms to meet the current and evolving needs of
advanced enterprise applications.
"Vocomo is pleased to enter this technology partnership with
MScript," said Danny B. Lange, CEO of Vocomo. "Our partners are
adding new customers and driving additional revenues with our
powerful next-generation IVR systems. With our standards-based
VoiceXML IVR technology, you can extend the functionality of your
solutions without the risk and headache associated with legacy IVR
systems."
About MScript, Inc.
MScript was incorporated in March 2002. The company's first
service was that of a Transcription Application Service Provider
(TASP). MScript developed a transcription application that would
better suit the needs of healthcare providers. MScript's
transcription application enables providers to comply with the
"secure transactions" portion of the Health Information Portability
Accountability Act (HIPAA). In April of 2004, MScript, Inc. acquired
the hosting facility, helpdesk division and managed services clients
of IMS, Inc. Today, MScript, Inc. offers IVR, transcription, hosting,
helpdesk and healthcare solutions. For more information, visit
http://www.mscript.com and http://www.salesscript.com.
About Vocomo Corporation
Vocomo is a leader in next-generation IVR products for the
enterprise market. Vocomo is making IVR systems more affordable and
accessible to customers through standards-based technology. Vocomo's
next-generation IVR product line -- VocomoVoice(R) -- enables
companies to easily and quickly deploy automated phone services that
can improve employee productivity, reduce costs, increase customer
satisfaction, and create new revenue opportunities. VocomoVoice
allows companies to extend existing or new Web applications to be
accessible by any phone at the lowest total cost of ownership. All
IVR products support analog, digital, and Voice-over-IP (VoIP)
telephony. Vocomo is a privately held company based in Cupertino,
California. For more information please visit
http://www.vocomosoft.com.
About Brooktrout Technology
Brooktrout Technology is a leading supplier of media processing,
network interface, call control and signal processing products that
enable the development of applications, systems and services for both
the New Network(TM) (packet-based) and the traditional telephone
(TDM) network. The Company's strategy is to partner with its
customers and collaborate closely with them to help accelerate their
delivery of new applications and services, increase their existing
business, and expand into new markets. For more information, visit
http://www.brooktrout.com. Brooktrout Technology is a subsidiary of
Brooktrout, Inc. (Nasdaq: BRKT).
Brooktrout, Brooktrout Technology, New Network and TR1000 are
trademarks or registered trademarks of Brooktrout, Inc. All other
trademarks are the property of their respective owners.
Contact:
    Laura Often                 Danny Lange
    Brooktrout, Inc             Vocomo Software
    +1-781-453-4858             +1-800-780-8626 x101
     loften@brooktrout.com        danny@vocomosoft.com
Web site: http://www.brooktrout.com

Contact:

Laura Often of Brooktrout, Inc, +1-781-453-4858,
loften@brooktrout.com; or Danny Lange of Vocomo Software,
+1-800-780-8626 ext. 101, danny@vocomosoft.com/ Photo:
http://www.newscom.com/cgi-bin/prnh/19990806/BRKTTECH / AP Archive:
http://photoarchive.ap.org / PRN Photo Desk, photodesk@prnewswire.com

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