Beaverton, Oregon (ots/PRNewswire)
Nike today announced that company executive Sandy Bodecker has
been named to the newly created position of Vice President of Nike
Global Design. In his new role, Bodecker will oversee all aspects of
design for the Nike brand, from concept creation to retail
presentation. He will report to Nike brand President Charlie Denson.
"Sandy is uniquely qualified to lead the design of Nike products
and the premium presentation of the Nike brand to consumers," Denson
said. "Sandy knows how to deliver an innovative, compelling Nike
point of view that creates deep consumer connections and drives
growth. In this new role, Sandy will help ensure we're bringing a
consistent and relevant Nike experience to the marketplace across our
core consumer categories and retail executions."
Nike CEO Mark Parker said the creation of a global design role
underscores the company's commitment to delivering a steady stream of
product and brand innovations, such as Nikeplus and NikeiD that
redefine retail, extend Nike's leadership and give consumers richer,
premium experiences. Nike is driving global growth through a sharper
consumer focus across six core categories.
"Design innovation in our products and brand experiences is core
to Nike and essential in realizing our full growth potential," Parker
said. "Sandy is absolutely the right person to lead Nike Design."
Bodecker has more than 25 years of Nike experience. He joined Nike
in 1982 as a footwear wear-test coordinator. Over the next decade he
held a variety of positions in footwear, including product
development manager and director of product development. In 1993, he
was named Vice President of Advanced Research and Development for
Footwear. From 1994 to 2001, Bodecker led Nike's football (soccer)
business, building Nike football from virtually nothing to one of the
company's top categories and helping to establish global brand
leadership in the sport. In 2001, he was named General Manager of
Nike Skateboard. In that role, he successfully drove product
innovation and built strong relationships and brand credibility with
skate retailers, athletes and consumers.
Bodecker most recently was Vice President of Sport Culture, one of
Nike's six core consumer categories. Dermott Cleary, who is Vice
President of Brand Marketing for Sport Culture, will now lead the
category. Cleary reports to Trevor Edwards, Nike's Vice President,
Global Brand and Category Management.
NIKE, Inc. (NYSE: NKE) based near Beaverton, Oregon, is the
world's leading designer, marketer and distributor of authentic
athletic footwear, apparel, equipment and accessories for a wide
variety of sports and fitness activities. Wholly owned Nike
subsidiaries include Converse Inc., which designs, markets and
distributes athletic footwear, apparel and accessories; Cole Haan
Holdings Incorporated, which designs, markets and distributes luxury
shoes, handbags, accessories and coats; NIKE Bauer Hockey Corp., a
leading designer and distributor of hockey equipment; Hurley
International LLC, which designs, markets and distributes action
sports and youth lifestyle footwear, apparel and accessories; and
Exeter Brands Group LLC, which designs and markets athletic footwear
and apparel for the value retail channel.
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