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European Society for Medical Oncology (ESMO)

International community called upon to stop the runaway train of cancer in Africa

Lugano (ots)

To coincide with World Cancer Day 2011, on 4
February, the Africa Oxford Cancer Foundation (AfrOx) and the 
European Society for Medical Oncology (ESMO) are working together to 
raise international awareness of the growing problem of cancer in 
Africa.
AfrOx and ESMO are launching the 'Cancer in Africa: the Runaway 
Train' video, seeking to galvanise the global community to stop the 
train and prevent as many cancer deaths as possible ( 
www.afrox.org/cancerprevention4africa ).
In addition to the video, AfrOx and ESMO are launching a series of
cancer prevention awareness posters for African countries (free to 
download at www.afrox.org/cancerposters or www.esmo.org ) with the 
aim of developing a template for low-cost cancer awareness and 
prevention programmes that can be replicated in other developing 
countries.
At present cancer kills more than 7 million people per year and is
responsible for more deaths worldwide than AIDS, malaria and 
tuberculosis combined. It is estimated that if no action is taken, 
the situation will continue to deteriorate and by 2020 it is expected
that there will be 16 million new cases per year. 70% of these new 
cases will occur in the developing world.
"The rising incidence of cancer in Africa is like a runaway train 
coming down the track," noted Alan Milburn, former UK Secretary of 
State for Health and Chairman of AfrOx." The global community must 
act now to prevent the situation from deteriorating."
"One third of cancers affecting people in the developing world are
potentially preventable and another third treatable if detected 
early," Milburn continued. "Bad habits and diet, tobacco use and 
sedentary lifestyles can lead to cancer. Avoiding them can also be a 
way to prevent cancer."
Professor David Kerr, ESMO President, said "ESMO has a commitment 
to support the fight against cancer outside of Europe and we are 
delighted to be working with AfrOx to both raise global awareness of 
the problem of cancer in Africa and support prevention and awareness 
programmes in developing countries."
"We also have high expectations that the 2011 United Nations 
Summit on Non-Communicable Diseases will result in cost-effective 
global strategies to support our efforts," Prof Kerr added.
Show your support on Facebook ( 
http://www.facebook.com/cancerprevention4africa ), Twitter ( 
http://twitter.com/myesmo or @AfrOxFoundation ) and YouTube ( 
http://www.youtube.com/user/ESMOchannel )

Contact:

Vanita Sharma
E-Mail: vanita.sharma@afrox.org
Tel: +44/7967/651-601

Vanessa Pavinato
E-Mail: media@esmo.org

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