London (ots/PRNewswire) -
- New Products and Expansion to Drive Growth
Nissan Motor Co., Ltd., today announced plans to grow its light
commercial vehicle (LCV) business in Europe by 2010 by introducing
new products and expanding into new markets.
"Nissan has a long tradition in the European LCV sector and plays
a key role in important markets like Spain, Italy, France and the
UK," said Brian Carolin, senior vice president of sales and marketing
at Nissan Europe.
"We plan to further reinforce our position in those markets and
improve our performance in the rest of Europe by introducing
competitive new products and enhancing our dealer network," added
The company will continue to offer light-duty trucks in
cab-over-engine configuration and will reinforce its van line-up with
innovative products that meet the needs of customers.
In order to strengthen its dealer network, Nissan will create a
dedicated sales channel for light-duty trucks and continue to promote
network partnerships, such as the one it has with Volvo Trucks, in
markets where the Nissan truck network is not sufficiently developed.
Under a series of franchise agreements with Volvo Trucks' dealer
networks signed in recent months, Volvo Truck dealers in Germany, UK,
North and East Europe are now allowed to sell Interstar, Cabstar and
As part of its dealer network activity, Nissan will also establish
"Van Competency Centres" (VCC) in Nissan car dealerships to ensure
that all customers - both individuals and companies - are serviced by
professional van personnel during sales and aftersales activities.
The introduction of new products will be accompanied by a
systematic approach to market expansion in Europe. Nissan plans to
enter the booming Russian market, as well as some of the growing East
European markets and Turkey where its LCV performance does not match
the potential of the Nissan brand.
Nissan has enjoyed a remarkable performance in the LCV sector
worldwide in the last two years ever since the sector was identified
as one of four breakthroughs of the Nissan Value-Up business plan
which began in fiscal year 2005.
In calendar year 2006, Nissan sold 489,579 LCVs globally,
generating a consolidated operating profit margin of more than 8% a
year ahead of plan.
In Europe alone in 2006, Nissan sold 48,778 LCVs. The Primastar
medium van was Nissan's most popular LCV, selling 17,996 units,
followed by the Cabstar light duty truck which sold 13,879 units.
Carolin also announced that Nissan will present the NV200, a
highly innovative small van concept, at the Tokyo Motor Show in
October this year.
Global LCV Communications
ots Originaltext: Nissan Motor Co., Ltd.
Im Internet recherchierbar: http://www.presseportal.ch
Contact: Giuseppe Cavallo, Global LCV Communications,