Lisbon, Portugal (ots/PRNewswire)
- Today, Nissan is commemorating
its 10 millionth vehicle sold in Europe. To celebrate this milestone,
Nissan is offering a Micra, a stylish, practical and fun-to-drive
compact city car, to a humanitarian association. Nissan sold this 10
millionth vehicle in Portugal, where the company recently established
a new National Sales Company.
Nissan Portugal selected Fundação do Gil, a non-governmental
organization dedicated to providing financial and humanitarian
support to children undergoing long-term stays at hospitals, prisons
or other similar institutions, to receive this Micra.
"This milestone marks our long and successful commitment to Europe
and demonstrates our philosophy of contributing to the local
communities in which we operate," said Brian Carolin, Senior Vice
President, Nissan Europe.
The Micra represents the highest-volume model produced at Nissan
Motor Manufacturing UK (NMUK). It was the first-ever Japanese car to
win the title of "Car of the Year" in Europe (1993), and more than
one million Micra's have been sold in Europe since 1998 alone.
The new Micra went on sale across Europe in June and new
versions have been added to the model lineup. The Micra 160SR is just
arriving on the market and the new Micra C+C, a coupe-convertible, is
anticipated to hit the market in November.
To support this sales milestone, Nissan introduced a
communications campaign called "Drive to 10 Million." Designed to
deliver special offers to Nissan customers, the 10 Millionth campaign
represented Nissan's recognition to those customers who made possible
this historical achievement. The campaign also coincides with the
company's 2005 product blitz. Nissan is introducing 6 all-new models
in 2005 including: Murano, 350Z Roadster, Pathfinder, Navara Double
Cab, Navara King Cab and the forthcoming Micra C+C. The 10 Millionth
campaign ran throughout Europe beginning in May and culminated in
About Nissan Portugal
Nissan Portugal is committed to improve Nissan's image and
presence on the Portuguese market. Established on 1st of January
2005, Nissan Portugal is the tenth sales company where Nissan
directly markets, sales and distributes vehicles.
About Nissan Europe
Nissan employs around 12,000 people in its European design,
research and development, manufacturing, logistics, and sales and
marketing operations. Last year, the company produced a total of
448,513 vehicles in its Spanish and British plants and sold 543,948
vehicles in Europe. Nissan Europe's Head Office is based in Trappes
Gilles Gautherot Corporate Communications
ots Originaltext: Nissan Motor Co., Ltd.
Im Internet recherchierbar: http://www.presseportal.ch
Contact: Gilles Gautherot Corporate Communications, Nissan Europe,
+33-1-30-13-67-67, E-mail: email@example.com