EANS-News: USU is taking Aspera into the US market

   

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Strategic management decisions

Subtitle: 
• Aspera’s new US location in Boston is further boosting its market leadership
• Software license management is a dynamic growth market
• Services and expert on-site consulting by a knowledgeable and experienced
management team  


Möglingen (euro adhoc) - The USU Group is intensifying its international
involvement. In future the USU subsidiary Aspera will supply the US market with
its established software license management products and solutions from its own
branch in Boston, Massachusetts. Its American customers, such as Jacobs
Engineering, Axa Equitable, General Dynamics, Denver Water and Texas Instruments
will not only reap the benefits of German software quality, they will also find
matching technical expertise and services on their doorstep. Software license
management and the demand for suitable solutions are a rapidly growing market,
particularly in the USA, and now Aspera can also offer single-source provision
of the entire globally renowned ITIL-compliant USU portfolio for IT service
management acclaimed by analysts such as Gartner and Forrester.

In recent years, Aspera´s direct sales to the USA showed growth rates of over
30% p.a., and opening this local branch will serve as the basis for further
expansion. The US team, under the leadership of Christof Beaupoil,  an
internationally experienced, ITIL-certified license management specialist who is
also one of the founders and directors of Aspera, will be operating under the
name Aspera Technologies Inc.  

"Aspera is a solid leader in the market for entitlement-centric software license
management tools and services…Adding a company-owned office and staff in the
U.S. in 2012 will not only increase its international presence but also its
credibility with U.S.-based customers", is the positive verdict of Steven
Russman, analyst at US market researchers ECPweb.com and founder of the
International Business Software Managers Association (IBSMA).

Increasingly stringent compliance guidelines have made sublicensing a major risk
factor for companies. Failure to comply can result in hefty sanctions up to and
including fines and imprisonment. At the same time, optimized license management
can also provide enormous cost benefits. In this area of competing interests,
managers need to reduce the drastically increased costs for managing software
licenses - substantially, sustainably and compliant with all requirements. The
cost of implementing a license management system can normally be recouped within
12 months. Among others, Aspera´s portfolio includes the premium market product
SmartTrack and the SME solution Licensum. And more than 120 customers worldwide
already rely on Aspera´s software and services. 

By founding this new subsidiary the USU Group is reinforcing its own profile as
a global player. In 2011 the Group´s earnings outside of Germany increased by
around 60% to over 5.4 million euros, bringing the proportion of foreign
business up to 12% of Group revenue. Before very long, by utilizing
international partners and foreign subsidiaries to expand its worldwide
presence, the USU Group aims to increase that figure to at least 15% of overall
revenue. Other portfolio topics, such as knowledge management solutions, will
increasingly also contribute to this.



USU. The Knowledge Business Company
The USU group is the leading European vendor of IT and Knowledge Management
software.  USU solutions enable customers worldwide and in all sectors of the
economy to apply the added value of IT, to become more flexible, to save costs
and to minimize business risks. The USU Group consists of German and foreign
subsidiaries, including USU AG, Omega Software GmbH, LeuTek GmbH and Aspera
GmbH. USU Software AG (DE000A0BVU28) is listed in the Prime Standard segment of
the German Stock Exchange in Frankfurt as well as in the Gate-M trading
initiative of the Stuttgart Stock Exchange.

With Valuemation®, USU offers a powerful and feature-rich integrated suite of
tools for Knowledge-based Service Management all from one source, This modular
suite, which is recognized by leading international analysts, comprehensively
supports all ITIL® disciplines. Customers use the USU KnowledgeCenter technology
either in the form of an integrated research and navigation system or as a
portal solution to activate all of an organization´s knowledge.. 

USU was founded in 1977 and is headquartered in Germany. Further information is
available at www.usu-ag.com


Further inquiry note:
Gerick Thomas

end of announcement                               euro adhoc 
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company:     USU Software AG
             Spitalhof  
             D-71696 Möglingen
phone:       +49 (0)7141 4867 0
FAX:         +49 (0)7141 4867 20
mail:     investor@usu-software.de
WWW:      http://www.usu-software.de
sector:      Software
ISIN:        DE000A0BVU28
indexes:     CDAX, Prime All Share, Technology All Share
stockmarkets: free trade: Hannover, Berlin, München, Hamburg, Düsseldorf,
             regulated dealing: Stuttgart, regulated dealing/prime standard:
             Frankfurt 
language:   English