Avid Technology Europe Ltd

Avid Wins ITV Newsroom Contract: Avid to Supply Integrated Newsroom Solutions to ITV Regional Franchises Over Five Years

    Amsterdam, The Netherlands (ots) - IBC, HALL 7 STAND 930 -- Avid Technology, Inc. (NASDAQ: AVID) today announced that it has won a five-year contract to supply integrated newsroom solutions to the ITV plc network across England and Wales.

    The first newsroom system to be supplied under the agreement is for Meridian, a regional station based in the South of England, in a deal worth approximately £1million. Additional installations are scheduled for Birmingham, Nottingham, Newcastle, Leeds and Norwich within the next 18 months. In total, ITV has 11 franchises, each with a main news centre, satellite offices, and field reporters based in key locations within their respective regions.

    "We had an urgent requirement to replace the incumbent system at Meridian, but wanted to use the opportunity to choose a preferred news solution for ITV as a whole. In addition, we recently introduced a new way of producing regional news, with some regions separating their on-air studios from production centres, and our key objective was to find a partner with proven products that required no further development to reliably meet our new technical requirements," said Paul Stevenson, Controller of News Projects and Systems at ITV. "We needed a new workflow that would facilitate the exchange of material between sites, a common interface for our desktop and craft editing systems, and scaleable and adaptable solutions that would meet the needs of ITV's different franchises -- today and well into the future. Avid delivers all these requirements, and its products were immediately available as an integrated, working solution."

    Graham Sharp, Avid's VP European Sales & Operations, said, "We are delighted that ITV has chosen Avid as its preferred technology provider. It shows the confidence that major broadcasters have in Avid as the business partner to effect the transition to IP-based News production across multiple sites; confidence in our future-proofed technology, in our workflow and in our ability to manage large series of projects -- from workflow analysis and project design through to the delivery of training and on-air assistance. We look forward to working with ITV on the successful implementation of its plans over the coming years."

    Under the terms of the contract, Avid will supply the regional news centres with either Avid Unity™ for News or Avid Unity LANshare shared storage solutions, depending on the size of each operation. Each franchise will also be equipped with AirSpeed™ servers for ingest and playout, Avid NewsCutter® Adrenaline™ systems for craft editing and Avid NewsCutter XP systems for journalists to edit either on desktop machines or laptops for field editing.

    About ITV plc

    ITV plc is a leading UK media company, owning all of the regional Channel 3 licences in England and Wales, which together account for over 90% of ITV1 advertising revenues. ITV plc wholly owns ITV2 the fast growing free-to-air digital channel. ITV plc's production arm comprises the largest commercial television production company in the UK and one of Europe's largest programme distributors.

    About Avid Technology, Inc.

    Avid Technology, Inc. is the world leader in digital nonlinear media creation, management and distribution solutions, enabling film, video, audio, animation, games, and broadcast news professionals to work more efficiently, productively and creatively. For more information about the company's Oscar®, Grammy®, and Emmy® award-winning products and services, please visit: www.avid.com.

    © 2004 Avid Technology, Inc. All rights reserved. Product feature, specifications, system requirements and availability are subject to change without notice. Avid, Digidesign, Film Composer, Pro Tools, Avid Unity, NewsCutter, AirSpeed, and Adrenaline are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid Film Composer® system for motion picture editing. Digidesign, Avid's audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development and implementation of its Pro Tools® digital audio workstation. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of The National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.

ots Originaltext: Avid Technology Europe Ltd
Internet: www.newsaktuell.ch/f

Press Contact:
Wendy Mattock
Avid Technology Europe Ltd
+44 (0)1753 658428
wendy_mattock@avid.com

Investor Contact:
Dean Ridlon
Avid Technology, Inc.
978.640.5309
dean_ridlon@avid.com



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