- From now on, watches will be protected by a
SmartCard and a digital certificate provided by WISeKey, proving
their identity and origin.
This innovative solution presented today at the Geneva Time
Exhibition by WISeKey represents another decisive step in the fight
against the sale of fakes.
It consists of offering WISeAuthentic in the form of a SaaS,
allowing manufacturers with limited means and resources to still
protect themselves and their clients through a premium solution based
on an electronic certificate of guarantee that contains not only the
identity code of the watch, but also permits privileged access to a
reserved space on the internet site of the watch manufacturer.
Sales points and clients can use the SmartCard to instantly check
the watch authenticity online.
This is the first time that this technology is used as a fraud
protection tool. This patented method is based on a digital identity
protected by a cryptographic SmartCard that is linked to a watch.
WISeKey provides a secured platform for the buyer, accessible via the
site of the watchmaker in an area reserved for the identification of
the watches. If the information contained in the SmartCard is not
valid, access to this area is simply refused.
In the past, the "paper" certificate was secure enough to prevent
copies or modifications. To this end, every watch presented with such
a certificate containing the same serial number was certified as
Today, the paper certificate has become vulnerable, and color
copies have evolved to a level that makes them hard to distinguish
from the original. The majority of the security technologies added to
paper become accessible after a few years. WISeKey has therefore come
up with a digital approach, based on a digital certificate forged
within a cryptographic chip that cannot be reproduced or modified.
These issued certificates carry the digital seal of the
authentication authority and cannot be manipulated by unauthorized
One of the main advantages of the solution is its capacity to
allow online verification. Once the online validation has been done,
the authenticity of the watch accompanied by its SmartCard is
guaranteed. The system also allows checks to ensure that the object
has not been declared stolen or lost. Depending on the type of online
application, the proof of authenticity can be presented later to a
On the same platform, the watch brand also receives real-time
information on geo-localized sales via the electronic guarantee
activation, avoiding the risk of fraud and at the same time
controlling the potential gray market. Finally, the brand can also
offer their clients new value-added services based on the assurance
that they are owners of an authentic watch.
Thanks to PKI technologies, WISeKey proposes the development of a
social network which limits access exclusively to members of the
The necessary elements for validation of the watch are simple and
standard, allowing frequent verifications throughout the lifecycle of
the watch, especially during auctions, for inheritance reasons or
towards the authorities.
ots Originaltext: WISeKey SA