- WISeKey is partnering with media companies in
building global digital ID and advertising networks through by
connecting brands, ads and digital IDs. WISeKey Media[TM] allows
media networks to decide which advertising message to associate with
the brand and at which moment to show this message to every person
who turns on a computer, cell phone or, eventually, a television.
WISeKey Media[TM] allows media companies to transform
advertising from mass messaging into personalized targeted messages
to each WISeID customer. The service will eventually allow media and
entertainment companies to deliver high-quality, full-length movies,
TV shows and videos to the millions of users now accessing social
For one of the first deployments, WISeKey is working with sports
and luxury brands to obtain global rights for their digital IDs in
order to connect them to the WISeKey Media[TM] Advertising Platform
and to link all supporters as part of a "brand ID ecosystem". This
consolidation of supporters of the brand on the Web allows
integration of the ID into the brand web properties and apps.
"As is the case with our sports brand clients, we understand that
the "real money" for sports digital brands is in live match
streaming. The contracts to which the brand is party restricts access
to this content. We'd like to help companies find innovative ways of
generating more revenue from advertising, online commerce, social
networks, games, and other online community-themed resources where
the sports-brand fans, identified and secured by their Digital ID,
can participate," said Carlos Moreira, WISeKey CEO.
"A WISeKey Media[TM] brand is an enhanced form of identity for the
passionate fans of a prestigious brand. For fans who want to identify
with their club and be an important part of it, a strong identity is
an absolute must. The brand digital ID will let fans leave their
mark, their authentic signature, across the brand's properties, also
making their online experience safer and more secure," said Kevin
Blackman, WISeKey CTO.
ots Originaltext: WISeKey SA