Atmel Corporation

Atmel Announces the Availability of an All-Format DVD-SoC for Next Generation of Blue Laser-Based Optical Storage at CeBIT

    San Jose, California (ots/PRNewswire) -

    - The Industry's Most Integrated and Powerful Single Chip DVD Device  Enables DVD Manufacturers to Develop Smaller, More Innovative Systems to Support Emerging Consumer Trends

    Atmel(R) Corporation (Nasdaq: ATML), a global leader in the development and fabrication of advanced semiconductor solutions, announced today its AT78C4050 "All-Format DVD" System-on-Chip (AFDVD(TM) SoC), the industry's highest level, integrated optical system based on 0.13 micron technology. The AT78C4050 is capable of supporting both blue and red laser technologies including all DVD-ROM, DVD-R/RW, DVD+R/RW, CD-ROM, CD-R/RW and the next- generation HD-DVD and Blue-ray Disc(R) DVD formats.

    This new SoC for an "All-Format DVD" is designed for consumer electronics as well as the PC market and is the first DVD front end device that integrates PRML data channel, DVD ECC, CD CIRC C3, buffer management, DVD CD 1.7PP, EFM+, EFM Endec, and ATAPI interface logic on a single chip. The AT78C4050 integrates all necessary components for a DVD and CD re-writable drive as well as a DVD recorder.

    Atmel's AT78C4050 AFDVD SoC is backward compatible with every format that uses a red laser and can achieve DVD read and write speeds of up to 16x and CD-ROM disc read and write speeds of up to 54x. The AT78C4050 for blue laser DVDs can implement speeds of up to 8x making it an ideal system-on-chip for use in the next generation of DVD products including both HD-DVD and Blu-ray formats which use the blue laser-based technology.

    Atmel offers complete development platforms for blue and red laser OPUs (Optical Pick-Up Units), enabling customers to start system development with their own preferred OPU hardware. Development platforms include the Atmel AT78C4050 and AT78C3007 Motor Driver, Flash memory, Laser Diode Driver Integrated Circuit (LDDIC) and Photo Detector Integrated Circuit (PDIC). Complete reference design platforms, including firmware and board support packages, provide a complete tool for accelerated customer development.

    "Our complete development solution enables Atmel to reduce risk, accelerate time-to-market, and produce cost-effective solutions for all companies involved in the development of both competing formats of HD-DVD and Blu-Ray Discs," said Max Bathaee, Atmel's Director of Marketing for Network Storage Products. "With the new Atmel AFDVD SoC we are able to provide VLSI solutions in technologies such as portable recorders and digital DVD camcorders in addition to consumer electronics and the PC market."

    Atmel's optical storage design team shared its design information at ISSCC last month to enable engineers and designers around the world to take advantage of Atmel's breakthrough design for the next generation of the blue laser DVD products. Atmel's AFDVD SoC is an advanced architecture taking advantage of a Partial Response, Maximum Likelihood (PRML) read channel which uses advanced mixed-signal and digital signal processing (DSP), optical disc controller, servo logic and two 32-bit embedded microprocessors offering superior performance, scalability, integration and power efficiency for DVD-recorder applications. And, this SoC was recently nominated as one of the finalists for the EDN innovation product of the year.

    The AT78C4050 is now available at a unit cost of US$8.00 in quantities of 100. A hardware and firmware reference design is also available.

    The Atmel AT78C4050 is also available with an optional Serial ATA IC, which leverages the Company's transceiver (PHY) technology. This product provides DVD-storage OEMs the ability to develop mainstream PC DVD storage, high-performance set-top boxes and recorder subsystems.

@@start.t1@@      Footnote
      AFDVD(TM) = All Format DVD
      SoC = System-on-Chip
      PRML = Partial Response Maximum likelihood
      ECC = Error correction code
      CD = Compact Disc
      DVD = Digital Versatile Disc
      CIRC = Cross Interleaved Reed-Solomon Code
      1.7PP = 1.7 Parity preserve/Prohibit Repeated Minimum Transition Run
                  length
      EFM+ = Eight to Fourteen Modulation Plus
      EFM = Eight to Fourteen Modulation
      ATAPI = Advanced Technology Attachment Packet Interface
      DVD-ROM = Digital Versatile Disc Read-Only Memory
      DVD-R/RW = Digital Versatile Disc Minus Recordable/Re-Writable
      DVD+R/RW = Digital Versatile Disc Plus Recordable/Re-Writable
      CD-ROM = Compact Disc Read-Only Memory
      CD-R/RW = Compact Disc Recordable/Re-Writable
      HD-DVD = High Definition Digital Versatile Disc@@end@@

    About Atmel

    Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions. Focused on consumer, industrial, security, communications, computing and automotive markets, Atmel ICs can be found Everywhere You Are(R).

    NOTE: Atmel(R), logo and combinations thereof, Everywhere You Are(R) and others, are registered trademarks, AFDVD(TM) and others are trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

    Information:

    Atmel's AT78C4050 product information may be retrieved at: http://www.atmel.com/dyn/products/datasheets.asp?family_id=677 .

    For further information on Data Storage, go to http://www.atmel.com/products/DataS/ .

      Press Contacts:
      Max Bathaee, Marketing Director
      Phone: +1-408-487-2938, Email: maxb@atmel.com
      Helen Perlegos, Public Relations - USA and Asia Pacific Rim,
      Phone: +1-408-487-2963, Email: hperlegos@atmel.com
      Veronique Sablereau, Corporate Communications Manager - Europe
      Phone: +33-1-30-60-70-68, Fax: + 49-71-31-67-24-23
      Email: veronique.sablereau@atmel.com

    Web site: http://www.atmel.com

ots Originaltext: Atmel Corporation
Im Internet recherchierbar: http://www.presseportal.ch

Contact:
Max Bathaee, Marketing Director, +1-408-487-2938, or maxb@atmel.com,
or Helen Perlegos, Public Relations - USA and Asia Pacific Rim,
+1-408-487-2963, or hperlegos@atmel.com, or Veronique Sablereau,
Corporate Communications Manager - Europe, +33-1-30-60-70-68, or fax,
+ 49-71-31-67-24-23, or veronique.sablereau@atmel.com, all of Atmel
Corporation



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