Atmel Corporation

Atmel's All-Format DVD System-on-Chip is a Finalist for EDN Magazine's 16th Annual Innovation of the Year Award

    San Jose, California (ots/PRNewswire) -

    Atmel(R) Corporation (Nasdaq: ATML), a global leader in the development and fabrication of advanced semiconductor solutions, announced today that its AT78C4050 AFDVD(TM) (All-Format DVD) system-on-chip is a finalist in the ASSP and SoC category of EDN Magazine's Annual Innovation of the Year Award. Atmel's highly-integrated chip bridges the gap between the contending Blu-Ray and HD-DVD blue-laser-based optical disc formats by supporting both.

    Atmel's AT78C4050 "All Format DVD" (AFDVD) system-on-chip is the first DVD front-end device that integrates PRML data channel, DVD ECC, CD CIRC C3, buffer management, DVD CD 1.7PP, EFM+, EFM Endec and ATAPI interface logic all on a single chip. The AT78C4050 is Atmel's high-integration, high-performance single-chip solution for DVD-ROM, DVD-R/RW, DVD+R/RW, CD-ROM, CD-R/RW and next-generation DVD products for both formats of HD-DVD and Blu-Ray, in addition to being backward compatible with all existing red laser formats. It integrates all required components for a DVD and CD rewritable drive as well as DVD recorder.

    The EDN Innovation Awards honor outstanding engineering professionals and products. The Innovation of the Year awards recognize unique, state-of-the-art electronics products in several categories. "Our engineering team in three global locations is proud to be a finalist in the ASSP and SoC category as this award carries special meaning since the winners are chosen by a jury of their peers," said Max Bathaee, Director of Marketing of the Network Storage Products at Atmel.

    "The design complexity and design innovations of the AT78C4050 "AFDVD" will be presented at the upcoming ISSCC conference. The Conference is the foremost global forum for presentation of advances in solid-state circuits and Systems-on-a-Chip. Atmel will describe the chip in detail at the 11:15 am session on February 7th," concluded Max Bathaee.

    The AT78C4050 for blue laser DVDs can implement speeds of up to 8x making it an ideal system-on-chip for use in the next generation of DVD products which use the blue-laser-based technology.

@@start.t1@@      Footnote
      AFDVD = All Format DVD
      ASSP = (Application-Specific Standard Product)
      SoC = System-on-Chip
      PRML = Partial Response Maximum likelyhood
      ECC = Error correction code
      CD = Compact Disc
      DVD = Digital Versatile Disc
      CIRC = Cross Interleaved Reed-Solomon Code
      1.7PP = 1.7 Parity preserve/Prohibit Repeated Minimum Transition Run
                  length
      EFM+ = Eight to Fourteen Modulation Plus
      EFM = Eight to Fourteen Modulation
      ATAPI = Advanced Technology Attachment Packet Interface
      DVD-ROM = Digital Versatile Disc Read-Only Memory
      DVD-R/RW = Digital Versatile Disc Minus Recordable/Re-Writable
      DVD+R/RW = Digital Versatile Disc Plus Recordable/Re-Writable
      CD-ROM = Compact Disc Read-Only Memory
      CD-R/RW = Compact Disc Recordable/Re-Writable
      HD-DVD = High Definition Digital Versatile Disc@@end@@

    About Atmel

    Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions. Focused on consumer, industrial, security, communications, computing and automotive markets, Atmel ICs can be found Everywhere You Are(R).

    NOTE: Atmel(R), logo and combinations thereof, Everywhere You Are(R) and others, are registered trademarks, AFDVD(TM) and others are trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

    Information:

    Atmel's Data Storage product information may be retrieved at http://www.atmel.com/products/DataS/ .

    For further information on AT78C4050, go to http://www.atmel.com/dyn/products/devices.asp?family_id=677 .

      Press Contacts:
      Max Bathaee, Director of Marketing for Network Storage Products
      Phone: +1-408-487-2938, Email: maxb@atmel.com
      Helen Perlegos, Public Relations -- USA and Asia Pacific Rim,
      Phone: +1-408-487-2963, Email: hperlegos@atmel.com
      Veronique Sablereau, Corporate Communications Manager -- Europe
      Phone: +33-1-30-60-70-68, Fax: +49-71-31-67-24-23
      Email: veronique.sablereau@atmel.com

    Web site: http://www.atmel.com

ots Originaltext: Atmel Corporation
Im Internet recherchierbar: http://www.presseportal.ch

Contact:
Max Bathaee, Director of Marketing for Network Storage Products,
+1-408-487-2938, or maxb@atmel.com, or USA and Asia Pacific Rim,
Helen Perlegos, +1-408-487-2963, or hperlegos@atmel.com, or Europe,
Veronique Sablereau, Corporate Communications Manager,
+33-1-30-60-70-68, or fax,  + 49-71-31-67-24-23, or
veronique.sablereau@atmel.com, all of Atmel