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Atmel Corporation

Atmel to Present at the ISSCC

San Jose, California (ots/PRNewswire)

- Atmel Presents an All Format Blue and Red Laser DVD Front-End
Digital Signal Processing System-on-Chip
Atmel(R) Corporation (Nasdaq: ATML), a global leader in the
development and fabrication of advanced semiconductor solutions,
announced today that it will present its new SoC (System-on-Chip) for
an "All Format DVD"(AFDVD)(TM) for consumer electronics and PC market
at the upcoming International Solid-State Circuits Conference which
is held in San Francisco on February 7-9, 2006.
Atmel's AT78C4050 "All Format DVD" (AFDVD) system-on-chip is the
first DVD front-end device that integrates PRML data channel, DVD
ECC, CD CIRC C3, buffer management, DVD CD 1.7PP, EFM+, EFM Endec and
ATAPI interface logic all on a single chip. The AT78C4050 is Atmel's
high-integration, high-performance single-chip solution for DVD-ROM,
DVD-R/RW, DVD+R/RW, CD-ROM, CD-R/RW and next generation DVD products
for both formats of HD-DVD and Blu-Ray. It integrates all required
components for a DVD and CD rewritable drive as well as DVD recorder.
Atmel's AT78C4050SoC is backward compatible with every format that
uses a red laser and can achieve disc read and write speeds of up to
16x and CD-ROM disc read and write speeds of up to 54x. The AT78C4050
for blue laser DVDs can implement speeds of up to 8x making it an
ideal system-on-chip for use in the next generation of DVD products
including both HD-DVD and Blu-Ray formats which use the
blue-laser-based technology.
"There are technical differences between the two formats, but they
share a similar copy protection and video compression scheme," said
Mehdi Bathaee, General Manager of the Network Storage Products at
Atmel. "An optimum solution for designing the AT78C4050 was to use
the common features between the standards in order to develop an
AFDVD (SoC) for HD-DVD, Blu-Ray and DVD/CD red laser recording
systems."
The International Solid-State Circuits Conference is the foremost
global forum for presentation of advances in solid-state circuits and
Systems-on-a-Chip. The conference offers a unique opportunity for
engineers working at the cutting edge of IC design to maintain
technical currency, and to network with leading experts. "As a member
of the IEEE, we look forward to sharing our design information at the
ISSCC in February and enabling engineers and designers around the
world to take advantage of Atmel's breakthrough design for the next
generation of the blue-laser DVD products," said Mr. Mehdi Bathaee.
    Footnote
     AFDVD = All Format DVD
     SoC = System-on-Chip
     PRML = Partial Response Maximum likelyhood
     ECC = Error correction code
     CD = Compact Disc
     DVD = Digital Versatile Disc
     CIRC = Cross Interleaved Reed-Solomon Code
     1.7PP = 1.7 Parity preserve/Prohibit Repeated Minimum Transition Run
      length
     EFM+ = Eight to Fourteen Modulation Plus
     EFM = Eight to Fourteen Modulation
     ATAPI = Advanced Technology Attachment Packet Interface
     DVD-ROM = Digital Versatile Disc Read-Only Memory
     DVD-R/RW = Digital Versatile Disc Minus Recordable/Re-Writable
     DVD+R/RW = Digital Versatile Disc Plus Recordable/Re-Writable
     CD-ROM = Compact Disc Read-Only Memory
     CD-R/RW = Compact Disc Recordable/Re-Writable
     HD-DVD = High Definition Digital Versatile Disc
About Atmel
Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory
and radio frequency (RF) components. Leveraging one of the industry's
broadest intellectual property (IP) technology portfolios, Atmel is
able to provide the electronics industry with complete system
solutions. Focused on consumer, industrial, security, communications,
computing and automotive markets, Atmel ICs can be found Everywhere
You Are(R).
NOTE: Atmel(R), logo and combinations thereof, Everywhere You
Are(R) and others, are registered trademarks, AFDVD(TM) and others
are trademarks of Atmel Corporation or its subsidiaries. Other terms
and product names may be trademarks of others.
Information:
Atmel's All Format DVD (AFDVD) / AT78C4050 product information may
be retrieved at:
http://www.atmel.com/dyn/resources/prod_documents/3507s.pdf
For further information on Network Storage Products, go to
http://www.atmel.com/dyn/products/datasheets.asp?family_id=677
Press Contacts:
      Max Bathaee, Director of Marketing, Network Storage Products
      Phone: +1-408-487-2938, Email:  maxb@atmel.com
      Helen Perlegos, Public Relations - USA and Asia Pacific Rim,
      Phone: +1-408-487-2963, Email:  hperlegos@atmel.com
      Veronique Sablereau, Corporate Communications Manager - Europe
      Phone: +33-1-30-60-70-68, Fax: +49-71-31-67-24-23
      Email:  veronique.sablereau@atmel.com
Web site: http://www.atmel.com

Contact:

Max Bathaee, Director of Marketing, Network Storage Products,
+1-408-487-2938, or maxb@atmel.com, or Helen Perlegos, Public
Relations - USA and Asia Pacific Rim,
+1-408-487-2963, or hperlegos@atmel.com, or Veronique Sablereau,
Corporate Communications Manager - Europe, +33-1-30-60-70-68, or fax,
+49-71-31-67-24-23, or veronique.sablereau@atmel.com, all of Atmel

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