Atmel Corporation

Atmel and KETI Continue Cooperation in Digital Broadcast Radio Standards

    Heilbronn, Germany (ots/PRNewswire) - Atmel(R) (Nasdaq: ATML), a global leader in the development and fabrication of advanced semiconductor solutions, and the Korea Electronics Technology Institute (KETI) have signed a letter of interest planning for further cooperation in the field of digital broadcasting standards such as DAB, DMB and DRM.

    Focus of the cooperation is the upcoming technical revolution in broadcasting, where existing analog standards such as AM/FM and analog TV will be replaced and enhanced by new digital standards.

    Promoted and organized by both the German and the Korean Governments, this recent agreement was signed during the Techno Caravan "Korea to Germany" in Frankfurt/ Germany April 12th to April 14th. This technology event was led by the Ministry of Commerce, Industry and Energy (MOCIE) of the Republic of Korea, and the Industrie-und Handelskammer (IHK, German Chamber of Industry and Commerce), fostering the spirit of partnership between German and Korean companies in various technology segments. Both Atmel and KETI agreed to exchange information and to cooperate closely in several areas.

    Both parties have been working together for several years in similar areas and have established cooperation including the exchange of information and documents, and visits of scientists and technical personnel. "We are looking forward to jointly developing the Korean market for digital broadcasting through close cooperation, sharing of information and resources, promoting joint ventures as well as by providing counseling and support to the local companies evaluating technology," said Hartmut Fischer, Atmel's Head of BC Communications.

    Richard Jong-Ho Paik, Director of KETI's DxB Communication Convergence Research Center, said, "I believe that Atmel's expertise in chipset manufacturing together with KETI's know-how in receiver module development can create a synergy effect, allowing us to provide various types of digital broadcasting related products with good quality to consumers at a reasonable price."

        Footnote
        AM/FM = Amplitude Modulation/Frequency Modulation
        DAB = Digital Audio Broadcasting (Eureka 147)
        DMB = Digital Multi Media (based on DAB)
        DRM = Digital Radio Mondiale
        Eureka 147 = DAB standard

    About Atmel

    Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions. Focused on consumer, industrial, security, communications, computing and automotive markets, Atmel ICs can be found Everywhere You Are(R).

    NOTE: Atmel(R), logo and combinations thereof, Everywhere You Are(R) and others are registered trademarks, and others are the trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

    Information:

    Atmel's broadcast radio product information may be retrieved at: http://www.atmel.com/products/Audio/

@@start.t1@@          Press Contacts:
          Dr. Susanne van Clewe, Marcom Manager Communications and Automotive
            Products
          Phone:  +49-7131-67-2081, Email:  susanne.van-clewe@hno.atmel.com
          Ford Kanzler, Manager of Corporate Press Relations - USA and Asia
          Phone:  +1-408-436-4343, Email:  fkanzler@atmel.com
          Veronique Sablereau, Corporate Communications Manager - Europe
          Phone:  +33-1-30-60-70-68, Fax:  +49-7131-67-2423,
          Email:  veronique.sablereau@atmel.com@@end@@

    Web site: http://www.atmel.com

ots Originaltext: Atmel Corporation
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Contact:
Dr. Susanne van Clewe, Marcom Manager Communications and Automotive
Products, +49-7131-67-2081, or susanne.van-clewe@hno.atmel.com, or
Ford Kanzler, Manager of Corporate Press Relations - USA and Asia,
+1-408-436-4343, or fkanzler@atmel.com, or Veronique Sablereau,
Corporate Communications Manager - Europe, +33-1-30-60-70-68, or fax,
+49-7131-67-2423, or veronique.sablereau@atmel.com, all of Atmel
Corporation



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