Maurice Lacroix has created an inspiring, meaningful and above
all, authentic brand campaign: "Follow Your Convictions". With the
help of their new world-renowned ambassadors Sir Bob Geldof, Jimmy
Wales and Justin Rose, Maurice Lacroix are inspiring the world to be
who they really are across a variety of media, from print and TV to
Just as Maurice Lacroix creates its award-winning designs and
ingenious movements by hand, each world-famous ambassador was chosen
because they too have never veered from their beliefs in their
journey to success.
"You can't just say you're authentic or that you have substance,"
explains Sir Bob. "That won't wash. You've got to prove it. You've
got to be it. In everything you do." And he should know. In his
lifetime Sir Bob has been a music journalist, had a succession of
international hit records with his punk band The Boomtown Rats,
organised arguably the most successful global fundraising events of
all time in LiveAid and Live8, created his own TV production company
and is an accomplished businessman in his own right. "Let nobody tell
you who you are."
Justin Rose is an extraordinary golfer who defied all odds by
going pro at just 17 years old. "That decision was always
controversial, but I don't care about controversy. I just believed in
myself." And it paid off. In his career, Justin has won multiple
titles and even made it to European no.1. Today, he is considered one
of the most consistent competitors on the PGA Tour as well as finding
time to be a devoted husband, father and charity worker.
Then there's Jimmy Wales, the incredible internet entrepreneur who
founded Wikipedia. "I imagined a world where every single person on
the planet was given free access to the sum of all human knowledge.
Then I created it." Staying true to his convictions, Jimmy quickly
turned Wikipedia into a non-profit foundation to ensure his dream of
free knowledge for the world remained intact. Today, Wikipedia.org is
one of the five most visited sites on the whole of the internet.
With these truly authentic and inspiring ambassadors beside them,
Maurice Lacroix have the perfect partners to support their unique
positioning in the marketplace. As CEO Martin Bachmann concludes,
"Our ambassadors achieved greatness without the need to compromise
their principles. We at Maurice Lacroix share this incredible
passion, as our innovative and pioneering watches prove, time after