Feldmeilen (ots) - Following extensive reengineering and
redesigning, the Swarovski website now portrays an elegant and
technically advanced area of luxury within the World Wide Web. Newly
implemented and improved online functions now cater to the needs and
expectations of today's online consumer.
In addition to restructuring the navigation, the portal and online
shop have also been fully merged with maximum user friendliness in
mind. The new user guidance and services go a long way towards
fulfilling customers requirements.
Company tradition and a new brand strategy
The redesign of the Swarovski website marks the start of a new
direction in Swarovski's brand strategy. In future the company will
be aiming to achieve an unmistakable, uniform look which will
establish a connection between the individual product lines.
Focused on the customer
Independent analyses and survey feedback from Swarovski newsletter
subscribers have given a clear insight into the desires and
expectations regarding user friendliness, the integration of the
portal and online shop, product presentation and availability.
A lighter, more elegant welcome
To demonstrate the brand presence, the former catalogue-like,
factual and vague presentation has been replaced by an elegant,
transparent design. This makes the product presentation appear more
emotional and three-dimensional.
The www.swarovski.com website focuses heavily on the customer with
its callback service, shophelp customer service e-mail contact, free
shipping from Euro 50, guaranteed timely delivery, return policy,
gift finder, product warranty, wish list and a gift service which
includes a free gift bag and personalised greeting card option as
well as the possibility to request a future expedition date for a
selected scheduled delivery.
For more than a hundred years Swarovski, the Austrian family
company based in Wattens in the Tyrol, has been the world's leading
brand for cut crystal. Crystal jewelry stones and crystalline
semi-finished goods for the fashion, jewelry and lighting industries
are as much a part of the company's product range as gift articles,
home accessories, and collectibles fashioned from faceted crystal. In
2003 Swarovski achieved group sales of Euro 1,61 billion with a total
of 14'257 employees.
ots Originaltext: Swarovski
Head E-Business B2C
Manager E-Business Communications B2C
Daniel Swarovski Corporation AG
General Wille Strasse 88