Swarovski International Holding AG

Swarovski presents its new website

    Feldmeilen (ots) - Following extensive reengineering and redesigning, the Swarovski website now portrays an elegant and technically advanced area of luxury within the World Wide Web. Newly implemented and improved online functions now cater to the needs and expectations of today's online consumer.

    In addition to restructuring the navigation, the portal and online shop have also been fully merged with maximum user friendliness in mind. The new user guidance and services go a long way towards fulfilling customers requirements.

    Company tradition and a new brand strategy

    The redesign of the Swarovski website marks the start of a new direction in Swarovski's brand strategy. In future the company will be aiming to achieve an unmistakable, uniform look which will establish a connection between the individual product lines.

    Focused on the customer

    Independent analyses and survey feedback from Swarovski newsletter subscribers have given a clear insight into the desires and expectations regarding user friendliness, the integration of the portal and online shop, product presentation and availability.

    A lighter, more elegant welcome

    To demonstrate the brand presence, the former catalogue-like, factual and vague presentation has been replaced by an elegant, transparent design. This makes the product presentation appear more emotional and three-dimensional.

    Customer service

    The www.swarovski.com website focuses heavily on the customer with its callback service, shophelp customer service e-mail contact, free shipping from Euro 50, guaranteed timely delivery,  return policy, gift finder, product warranty, wish list and a gift service  which includes a free gift bag and personalised greeting card option as well as  the possibility to request a future expedition date for a selected scheduled delivery.

    For more than a hundred years Swarovski, the Austrian family company based in Wattens in the Tyrol, has been the world's leading brand for cut crystal. Crystal jewelry stones and crystalline semi-finished goods for the fashion, jewelry and lighting industries are as much a part of the company's product range as gift articles, home accessories, and collectibles fashioned from faceted crystal. In 2003 Swarovski achieved group sales of Euro 1,61 billion with a total of 14'257 employees.

ots Originaltext: Swarovski
Internet: www.newsaktuell.ch

Contact:
Arno Ebner
Head E-Business B2C
E-Mail: arno.ebner@swarovski.com
Tel.      +41/1/925'74'34

Roger Marti
Manager E-Business Communications B2C
E-Mail: roger.marti@swarovski.com
Tel.      +41/1/925'72'31
E-Business

Daniel Swarovski Corporation AG
General Wille Strasse 88
8706 Feldmeilen
Switzerland



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