New API Allows Businesses to "Plaxo-Enable" Applications, Extending
Reach and Utility of the Plaxo Network
MOUNTAIN VIEW, CA (ots) - Plaxo, Inc. creator of the fastest
growing contact management software and network, today announced the
availability of Plaxo 2.0, a new version of the company's popular
contact management software. For the first time ever, Plaxo 2.0
enables users to access Yahoo! Search directly from their Outlook and
Outlook Express programs by embedding the Yahoo! Search window in the
Plaxo toolbar. Plaxo will generate revenue on searches performed.
Other featured enhancements of Plaxo 2.0 include the ability to
synchronize a user's calendar, contacts, tasks and notes on a Plaxo
Web page for anywhere, anytime access. Plaxo 2.0 also includes a
major redesign of the user interface and a new "microblog" feature.
"Plaxo 2.0 with Yahoo! Search functionality brings search and
email -- the two most popular online activities -- together in a
single platform," said Todd Masonis, co-founder and vice president of
products, Plaxo. "We believe the new features will be instrumental in
the continued rapid growth of the Plaxo Network. Since launching
in May 2003, we've registered more than two million users and are
growing at a rate of 10,000-12,000 new members daily. The Plaxo
Network is fast becoming an important new layer of the Internet, like
email, instant messaging and Web browsing."
Plaxo 2.0 seamlessly integrates with Microsoft Outlook, Outlook
Express, and PDA devices via the Outlook platform. Plaxo 2.0 works by
enabling users to choose contacts in their address book from whom
they want to receive updated information. Users then send Plaxo
Update Requests to the selected contacts, allowing the contact to
reply either by email or via a secure Website. Plaxo processes the
replies and integrates updated information into the user's address
Users join the Plaxo Network by downloading Plaxo 2.0. The
benefits of membership include automatic updates to their address
book whenever a contact's information changes, Web-based access to
their address book, calendar, task, and notes information, as well as
synchronization and backup. At all times, members of the service
control how their information is used and with whom it is shared.
Plaxo adheres to the strictest security standards, taking the same
precautions as major banks and financial institutions. Plaxo uses
Secure Socket Layer (SSL) technology for all communication both on
the Web and in the Outlook Platform. In addition, Plaxo has adopted
one of the industry's most stringent privacy policies.
More than two million users stay connected via the Plaxo Network,
the first robust contacts infrastructure for Internet users, and more
than 30 million unique users have responded to Plaxo Update Requests.
Many of the new features of Plaxo 2.0 are based on user feedback. New
- Yahoo! Search: The most valuable Internet real estate is no
longer in the Web-browser but in email, where users spend a
significant time online. Plaxo 2.0 enables users to conveniently
search the Internet from within their Outlook or Outlook Express
email client, making it unnecessary to leave their inboxes and
open a browser to perform a search.
- Calendar, Tasks, and Notes: Plaxo 2.0 empowers users to
synchronize more than just Outlook Contacts and get more
organized. Outlook Calendar, Tasks and Notes are now
synchronized with Plaxo.
- Redesigned and Enhanced User Interface: Plaxo 2.0 comes equipped
with a new My Plaxo start page with improved layout and user
features. The Plaxo Toolbar, Plaxo Cards and Update Requests are
also completely redesigned with increased functionality.
- Microblog: Plaxo 2.0 allows a Plaxo member to include a short
amount of text in their Plaxo Card on what's new in their life.
The microblog can be updated as often as members would like.
Plaxo 2.0 is free for non-commercial use and is available at
In other news today, the company also announced the availability
of an open application program interface (API) to enable third party
applications and Web sites that maintain address books for customers
to leverage the power of the Plaxo Network. By "Plaxo-enabling"
applications, partners using the API benefit from having their
customers' address books sync with the Plaxo Network, enabling their
customers to stay connected with the most up-to-date contact
Plaxo, Inc. is the creator of the fastest-growing contact
management software, Plaxo 2.0. With more than 2 million registered
users, and over 30 million unique users, Plaxo has created the
critical network infrastructure that keeps people connected on the
Internet. Founded by Stanford engineers, Todd Masonis and Cameron
Ring, and former Napster co-founder Sean Parker, Plaxo is a privately
held company funded by Cisco Systems, Sequoia Capital, Globespan
Capital Partners, Harbinger Ventures, Ram Shriram, Tim Koogle and
other angel investors. For more information or to become a part of
the Plaxo Network please visit www.plaxo.com.
ots Originaltext: Plaxo Inc.