NEW YORK, NY (ots)
- Viewpoint Corporation (NASDAQ: VWPT) and
SportsLine.com, Inc. -- a leading Internet sports media company and
publisher of CBS SportsLine.com -- today announced an agreement to
launch Viewpoint's video ad deployment technology called AirTime
for the NCAA Division I Men's Basketball Championship in March 2004.
AirTime technology is designed to allow publishers and advertisers
to place high quality video ads within existing web page inventory.
Since video ads play within a publisher's site layout -- not on a
separate page or in a popup -- AirTime allows advertisers to easily
replace conventional ads with video. Additionally, because ads are
pre-cached, buffering delays are eliminated so users see video ads
immediately upon landing on any page.
"AirTime delivers incredibly high quality video without buffering,
even on narrowband, and without an interruption of the web page
experience," says Jay Amato, Viewpoint's CEO and president. "And
AirTime goes much farther than similar Web publishing applications,
because advertisers can place any video ad in any publisher's
standard ad unit and because it enables next generation per-user
targeting, rotation, tracking and reporting. No one else can deliver
Viewpoint -- a leading provider of Internet graphics and delivery
systems -- enters the video ad marketplace at a time when analysts
say advertiser demand for video delivery is increasing dramatically,
even more than demand for rich media ad delivery. AirTime, part of
Viewpoint's Creative Innovator ad deployment and management system,
is currently being incorporated into the CBS SportsLine.com site so
that advertisers will get instant, reliable video ad playback in time
for the NCAA Division I Men's Basketball Championship that begins on
March 16, 2004.
"The sports fans who visit CBS SportsLine.com and the advertisers
who advertise with us expect the very best," said Bruce Jaret, vice
president of sales marketing services and operations for
SportsLine.com. "Fans demand instant, innovative presentations of
sports information that are not only seamless but exciting, and
advertisers have come to expect SportsLine.com to be on the cutting
edge of Internet advertising. Our new relationship with Viewpoint
enables us to provide those cutting-edge experiences for our fans and
for the advertisers looking to connect with them."
Revenues for the relationship will be calculated according to the
Internet advertising industry's usual model of price-per-impression
delivered by Viewpoint to SportsLine users.
"Our technology has a reputation for providing high quality,
cutting-edge graphical content to forward thinking companies like
SportsLine.com," added Mr. Amato. "Now, with AirTime, we're providing
those benefits to Internet video publishers and advertisers.
Viewpoint is setting the standard for vibrant, cost-effective in-page
video ads that provide advertisers with robust tracking and
reporting. No one else even comes close."
Viewpoint Corporation is a premiere interactive-visualization
distribution company providing visual application development,
content assembly and delivery technology to leading companies such as
America Online, IBM, Kimberly Clark, Electronic Arts, General Motors,
Lexus, Toyota, Scion, Samsung, HP-Compaq and Sony. The company has
100 employees at its headquarters in New York City and in San
Francisco, Los Angeles, Chicago and Detroit.
This press release may contain "forward-looking" statements as
that term is defined in the Private Securities Litigation Reform Act
of 1995 and similar expressions that reflect Viewpoint's current
expectations about its future performance. These statements and
expressions are subject to risks, uncertainties and other factors
that could cause Viewpoint's actual performance to differ materially
from those expressed in, or implied by, these statements and
expressions. Such risks, uncertainties and factors include those
described in the Company's filings and reports on file with the
Securities and Exchange Commission as well as the lack of assurances
that Airtime will be incorporated into the CBS SportsLine.com site in
time for the NCAA Division I Mens's Basketball
Championship.Viewpoint, Creative Innovator and AirTime are trademarks
of Viewpoint Corporation. Other product and company names herein may
be trademarks of their respective owners. Copyright 2004 Viewpoint
Corporation. All rights reserved.
ots Original Text Service: Viewpoint Corporation
Financial Dynamics/For Viewpoint