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euro adhoc: Cross Holding AG
Mergers - Acquisitions - Takeovers
KTM and POLARIS - A Strategic Partnership in the field of POWER SPORTS Vehicles

  Disclosure announcement transmitted by euro adhoc.
  The issuer is responsible for the content of this announcement.
19.07.2005
Wels/Mattighofen: The KTM POWER SPORTS AG (formerly CROSS Holding AG)
is entering into a strategic partnership with POLARIS Industries
Inc., which is based in Minneapolis, Minnesota, U.S.A. As it has
announced, POLARIS shall take over the 24% equity stake in KTM POWER
SPORTS AG held by Swisspartners. It will thereby become a new
shareholder of the KTM POWER SPORTS AG, which is listed on the prime
market of the Wiener Börse (Vienna Stock Exchange). It is
contemplated that DI Stefan Pierer, managing director of the KTM
Power Sports AG, shall be nominated for a seat on the Board of
Directors at POLARIS and that Tom Tiller, the Chief Executive Officer
(CEO) of POLARIS, also be nominated for a seat on the KTM supervisory
board.
The first stage in the strategic partnership with POLARIS has been
given a two-year timetable. As of now there will be a co-operation in
the sector product development, manufacture, and distribution. Both
companies shall thereby continue their business activities as
independent entities.
With POLARIS and KTM, two strategic partners have found each other
who can both point to exceptional economic successes and a dominant
position in their respective business sectors. Furthermore, POLARIS
and KTM share a very similar culture, in which the focal point is the
"passion to ride". The combined turnover of both companies amounts to
about USD 2.4 billion.
In the past business year (2004), POLARIS Industries Inc. achieved a
turnover of approx. USD 1.8 billion. As the largest non-Japanese
manufacturer of ATV’s, snowmobiles (world market leader), 4x4 utility
vehicles and (in the motorcycle segment) of the "Cruiser" under the
brand name VICTORY, POLARIS is primarily active in the North American
market. Through this co-operation, KTM can intensify its presence in
North America and accelerate its entry into the ATV segment. KTM
shall supply POLARIS with KTM engines and the groundwork is being
laid for KTM’s distribution of the POLARIS product spectrum in
certain Central and Eastern European markets. With production sites
on both continents there is the possibility for both companies to
hedge against foreign exchange exposure.
Two strong brands, established distribution networks and above all
the companies’ matching objectives - to become together the
dominating power in the global POWER SPORTS business - are the basis
of this strategic alliance, from which both companies shall profit.
In 2007, after a two-year period, the partners will have the
opportunity to further expand their co-operation. POLARIS and CROSS
Industries AG - the main shareholder of KTM POWER SPORTS AG - have
entered into an agreement that enables CROSS to convert KTM shares
into POLARIS shares - according to an established assessment formula
- and thereby become a significant shareholder in a joint POLARIS/KTM
Group.
Information about KTM POWER SPORTS AG can be found under
www.cross-ag.com and August 1, 2005 at the  latest under
www.ktm.com/investor relations.
end of announcement                               euro adhoc 19.07.2005 07:30:00

Further inquiry note:

DI STefan Pierer, Telefon +43 (0) 7242 / 694 02
mailto:info@cross-ag.com

Branche: Economy, Business & Finance
ISIN: AT0000645403
WKN:
Börsen: Wiener Börse AG