Global Society for Asset Management (G-S

G-SAM Continues European Expansion at IBC

Amsterdam (ots) - Sun Microsystems, IBM and EMC Join World-Class Group of Vendors, Users and Integrators in Advancing State of Digital Asset Management IBC -- G-SAM, the world's first global trade association dedicated to accelerating the uptake of asset management technologies, has made its official European debut at IBC 2003 with a booth (Stand 8.658), press conference and a VIP cocktail reception, bringing together the best practices of the two continents that have taken Digital Asset Management (DAM) to its current status. Many prominent G-SAM members with operations on both continents will be exhibiting at IBC, including the newest members, Sun Microsystems (NASDAQ: SUNW), Stand 9.429; EMC, Stand 11.431; and IBM (NYSE: IBM), Stand 2.120/2.121, as well as founding members Avid Technology (NASDAQ: AVID), Stand 7.631; Sony Data Systems (NYSE: SNE), Stand 9.101/9.110/9.111; and SGI (NYSE: SGI), Stand 7.531. Many other G-SAM members will be in attendance at the leading international broadcasting trade show, said G-SAM founder and executive director, Richard Eberhart. The Association also represents worldwide, cross-industry leaders in the content sector who have pioneered uses of DAM, including BBDO, Harley Davidson, HBO, and Universal Studios. "In a span of less than six months, G-SAM has gone from a great idea and a press conference at NAB to a truly worldwide organization of great companies and professionals," said Adrian Scott, president of G-SAM Europe. "Today, we are focused on working together interactively to support each other and to move the standards for building, implementing and using Digital Asset Management systems worldwide." "The need for asset management, obvious for a long time, has been made more- so by the increasing complexities of digital workflow and increasing demands of enterprise storage -- the world's getting larger," said Peter Fasciano, co-founder of Avid. "GSAM will help us in navigating this larger world and finding our way to a much- needed common solution." "It's a privilege to participate as a member of G-SAM," said Dennis Pannuto, CIO of BBDO. "The Global Society of Asset Management does a fabulous job at bringing together the brightest minds from a broad spectrum of reputable companies and organizations to address one of the hottest topics today. They take a 'no holds barred' attempt to discuss very challenging and difficult topics that companies and developers are facing now when implementing digital workflow solutions." Among G-SAM's goals as an organization are: -- Actively influencing standards that promote openness and interoperability between enterprise systems. -- Reducing the complexity of the digital asset management field by demonstrating best practices across multiple vertical industries. -- Providing an accessible forum for sharing of lessons learned globally. -- Aggregating, promoting and sharing the expertise of thought leaders in the field. -- Identifying the potential of new areas of the field as they evolve and emerge. This fall, G-SAM will also be holding the first-ever international conference on DAM to be completely run by its participants in pursuit of delivering results at the end of the conference. G-SAM 2003 will take place at the Tribeca Grand Hotel, New York City, on November 10-11. The conference is being co-produced by the Entertainment Technology Alliance (ETA), a leading worldwide conference and event organizer in the digital convergence sectors. The conference agenda and registration for this event can be found at www.g-sam.org. All sponsors, speakers and exhibitors are members of G-SAM. About G-SAM The Global Society for Asset Management (G-SAM, pronounced "Gee- Sam") is an independent, vendor-neutral and self-funding, trade and professional organization representing the broad interests of the entire Asset Management industry, including content creators, technology vendors and systems integrators. G-SAM Founding Members in the Content Creators sector include ESPN, BBDO, Harley Davidson, HBO, Rainbow Networks, Gilbane, NBC, ABC, News Corporation, Sony Pictures, and Universal Studios. G-SAM Principal and Founding Members in the Vendor sector include Ascent Media Group, Artesia Technologies, Avid Technologies, Sony Data Systems and WAM!NET. Other supporting members include, EMC, IBM, BBC Technologies, Intel, eMotion, ADAM Systems Group, Exavio, and RightsLine. To learn how to become a member of G-SAM, please visit http://www.g- sam.org. For more information on the G-SAM 2003 annual conference, membership or sponsorship informaiton, please contact Richard Eberhart, 323-254-6545, richard.eberhart@g-sam.org. For G-SAM Europe, please contact Adrian Scott, +44 7753 748888, adrian.scott@g-sam.org. For G-SAM Asia, please contact Joyce Schwartz, 310-822-3118, joyce.schwartz@g-sam.org. For G-SAM Australia, please contact Phil Sandberg, +61 2933 22221, phil@g- sam.org. ots Originaltext: Global Society for Asset Management (G-SAM) Internet: www.newsaktuell.ch Contact: Rita Tennyson THE TERPIN GROUP 310-821-6100 x104 E-Mail: rtennyson@terpin.com

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