Rose d'Or

Rose d'Or Stays in Luzern - The Festival's New Positioning and Remembering Its Core Business

Luzern (ots) - During a media convention of the city of Luzern and the organization "Rose d'Or", the new concept for the renowned international competition for TV entertainment with its long tradition was presented. Freddy Burger, the new owner of the market rights and an entrepreneur in the entertainment and restaurant industry, and the designated festival director Urban Frye want to remain in Luzern and newly position the festival by remembering its core business. The plan is to restore the Rose d'Or to being the most important international competition in TV entertainment. Alongside the competition, discussion panels and meetings will take place focussing on new formats and technologies in TV production and distribution. Frye states that "not glamour, red carpets and stars make the success of the Rose d'Or, but the quality of the competition with an international flair as well as a few, but relevant categories and numerous contributions that will be judged by a knowledgeable and trustworthy jury." The opportunity for an exchange of opinions and networking as well as an attractive number of meetings about current topics presided over by leading experts is designed to attract representatives of the TV business from all around the world. Public TV stations alongside private providers who represent an important slice of the current TV market will be more involved in the festival than in previous years. However, the Rose d'Or does not solely address the big players, but also small production companies and TV stations that keep the market alive with unconventional ideas and formats. Only 7 golden roses will be awarded in the main areas of variety, drama and arts: for shows including game-, reality- and comedy shows as well as sitcoms, soaps and telenovelas. Since entertainment is a part of culture and culture can be entertaining, contributions in the categories of performing arts and art documentaries will be evaluated. In celebration of the 400th anniversary of opera, a special opera award for the best opera recording, the best opera film or the best documentary about an opera topic will be granted in cooperation with IMZ (Vienna International Music Center). Another novelty is a special prize for the best program among all contributions. The organizers of the "Rose d'Or" were happy that they succeeded in partnering with renowned Suisse companies in the fields of TV development, production and distribution: SRG SSR idée suisse with Swiss Television (SF) and the tv productioncenter zürich ag (tpc) as well as Swisscom Broadcast AG. In 1961, SRG SSR was one of the founding members of the Rose d'Or. Negotiations about the extent of cooperation are currently under way. The new festival center will be the Grand Casino in Luzern. Its excellent infrastructure with the panorama hall, the Casineum, bars and restaurants and numerous meeting rooms lends itself perfectly for the venue. The Awards Ceremony will continue to take place in the KKL (Luzern Culture and Convention Center). The next Rose d'Or will take place from May 5th - 9th, 2007. Additional information: http://www.rosedor.ch ots Originaltext: Freddy Burger Management / Rose d'Or Internet: www.presseportal.ch/fr Contact: Deutschland/Österreich/Schweiz: Séghira Farhi Communications Manager Rose d'Or Tel.: +41/41/242?09?05 E-Mail: seghira.farhi@rosedor.ch UK and International: Mary Powers M. Powers Communications Tel.: +1/416-767-8692 E-Mail: mpowers@mpowers.ca

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