EANS-Adhoc: ESCADA AG submits subscription offer for new shares running until August 5, 2009 - tender period for bond exchange offer extended until August 4, 2009

-------------------------------------------------------------------------------- ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro adhoc with the aim of a Europe-wide distribution. The issuer is solely responsible for the content of this announcement. -------------------------------------------------------------------------------- 20.07.2009 Munich, July 20, 2009 - The Management Board and Supervisory Board of ESCADA AG today resolved to implement the planned cash capital increase by issuing subscription rights. This step is part of the financial restructuring and will use the Authorized Capital 2008/2013 and 2009/2014 for the issue of 10,450,977 new bearer shares. The nominal share capital of ESCADA AG will increase by 29,053,716.06 euros from 58,107,434.90 euros to 87,161,150.96 euros. Shareholders will be offered the new bearer shares for subscription at a ratio of 2-to-1 and at a subscription price of 2.78 euros per share. The subscription period starts on Thursday, July 23, 2009, and ends on Wednesday August 5, 2009, inclusive. Under the subscription offer the subscription rights can be traded on the Frankfurt Stock Exchange; shareholders will also have the opportunity to exercise additional subscription rights. UniCredit Group´s subsidiary HypoVereinsbank will act as the Sole Bookrunner and main subscription agent. Outside Germany and Austria, the subscription offer is subject to all restrictions imposed by applicable local law as described in the prospectus. Commitments have been made by existing shareholders, members of the Management Board and a further investor to exercise their subscription rights and/or to take up any shares that are not placed at the stated subscription price for a total volume of 29.05 million euros of the subscription rights issue. These financing commitments are subject to the condition, amongst others, that the exchange offer for ESCADA AG's old 2005/2012 bond into new bonds receives the necessary minimum acceptance quota of 80% (referenced to the total 200 million euros nominal value of the old bond). For further details on the capital increase please consult the prospectus, which the company will make available free of charge following its approval by the BaFin (Bundesanstalt für Finanzdienstleistungsaufsicht - German Federal Financial Supervisory Authority). The Management Board today has also extended the period of the exchange offer for the old 2005/2012 bond that had been announced on June 26, 2009 in order to permit the simultaneous settlement of both the exchange offer and the subscription. Bond holders now have until August 4, 2009 3 pm CET, instead of July 31, 2009, to accept ESCADA AG´s exchange offer. The other terms of the exchange offer remain unchanged. ESCADA AG will make available a supplement to the prospectus for the exchange offer published June 26, 2009 relating to the extension of the tender period for the exchange offer following its approval by the BaFin on the websites or end of announcement euro adhoc -------------------------------------------------------------------------------- ots Originaltext: ESCADA AG Im Internet recherchierbar: Further inquiry note: Investor Relations Yara Kes Tel.: +49 (0) 89 9944 1336 E-mail: Presse: Frank Elsner Kommunikation für Unternehmen GmbH Frank Elsner Tel.: +49 - 54 04 - 91 92 0 Email: Not for release, publication or distribution in the United States, Australia, Italy Canada or Japan. This information does not constitute a prospectus. The subscription offer in Germany is made exclusively on the basis of the prospectus, which contains the information for investors required under statutory provisions and which will be available free of charge from ESCADA AG (Einsteinring 14-18, 85609 Aschheim/Munich, Germany) after its approval (probably July 21, 2009). The prospectus for the exchange offer is available on the websites of ESCADA AG ( and the information agent Thomson Reuters (; print copies may be requested free of charge from ESCADA AG (Einsteinring 14-18, 85609 Aschheim/Munich, Germany). This information is not an offer for sale of securities in the United States. Securities may not be sold in the United States absent registration with the United States Securities and Exchange Commission or an exemption from registration under the U.S. Securities Act of 1933, as amended. ESCADA AG does not intend to register any part of any offering in the United States or to conduct any public offering of securities in the United States. This communication is only being distributed to and is only directed at (i) persons who are outside the United Kingdom or (ii) to investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the "Order") or (iii) high net worth companies, and other persons to whom it may lawfully be communicated, falling within Article 49(2)(a) to (d) of the Order (all such persons together being referred to as "relevant persons"). The securities are only available to, and any invitation, offer or agreement to subscribe, purchase or otherwise acquire such securities will be engaged in only with, relevant persons. Any person who is not a relevant person should not act or rely on this document or any of its contents. The exchange offer is not extended to any persons (natural or legal) resident in the Republic of Italy. The exchange offer is not being made, directly or indirectly, in the Republic of Italy. The exchange offer and the prospectus have not been submitted to the clearance procedure of the Commissione Nationale per le Societa e la Borsa ("CONSOB") pursuant to Italian laws and regulations. Accordingly, neither the prospectus, nor any other documents or materials relating to the exchange offer or the securities may be distributed or made available in the Republic of Italy. Branche: Clothing ISIN: DE0005692107 WKN: 569210 Index: CDAX, Classic All Share, Prime All Share Börsen: Berlin / Open Market Hamburg / Open Market Stuttgart / Open Market Düsseldorf / Open Market Frankfurt / regulated dealing/prime standard München / regulated dealing

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