ESCADA AG

EANS-Adhoc: ESCADA AG: Exchange offer to bond holders attains 37% acceptance quota by July 14, 2009 - cash payment prolonged until the end of the exchange period

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Restructuring

14.07.2009

Munich, July 14, 2009 - According to preliminary calculations ESCADA AG's public exchange offer to the holders of the 2005/2012 bond has attained an acceptance quota of 37% referenced to the total nominal value of 200 million euros by July 14, 2009. The offer extends from June 29, 2009 through to the end of July 31, 2009 and provides for a minimum acceptance quota of 80%.

ESCADA AG today decided to extend the cash component until the end of the exchange period. Consequently, all bondholders who exchange their old bonds by the end of the exchange period on July 31, 2009 will receive a cash payment of 25 euros for every 1,000 euros in nominal value of the old bond tendered. Initially the cash payment was to be granted only to those holders who had tendered their old bonds for exchange by July 14, 2009 (the early tender deadline). The early tender deadline will now coincide with the expiration of the exchange offer.

With this step ESCADA AG is mainly taking into account the fact that some of the bondholders located in many countries of the world only belatedly received the necessary information required to exchange their bonds. These bondholders will be given adequate time to carefully consider the offer without having to suffer any economic drawbacks. ESCADA AG will make available the corresponding supplement to the prospectus published on June 26, 2009 immediately after its approval by German regulators on the websites http://investor-relations.escada.com and www.escada-anleihe.com.

As part of the Group's ongoing financial restructuring, ESCADA AG is offering the holders of its existing bond (with a total nominal value of 200 million euros) the chance to exchange the old bond for a combination of two new bonds. Taken together with the cash component, the nominal exchange value amounts to 400 euros for every 1,000 euros in nominal value of the old bond. Thus the offer is 36% higher than the trading price of the old bond prior to the announcement of the exchange offer on June 26, 2009. The new bonds also carry a significantly higher interest rate than the old bond.

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ots Originaltext: ESCADA AG
Im Internet recherchierbar: http://www.presseportal.ch

Further inquiry note:
Investor Relations
Yara Kes
Tel.:    +49 (0) 89 9944 1336
Email: yara.kes@de.escada.com

Presse:
Frank Elsner Kommunikation für Unternehmen GmbH
Frank Elsner
Tel.: +49 - 54 04 - 91 92 0
Email: info@elsner-kommunikation.de

Bond holders:
Thomson Reuters
Melina Bobbio, Ellis Farrell
Info-Hotline Germany: +49 69 7565 1010
Info-Hotline United Kingdom: +44 207 542 -9013 / -8775
Email: anleihe@de.escada.com
Website: www.escada-anleihe.com

Not for release, publication or distribution in the United States, Australia,
Italy, Canada or Japan.

This information does not constitute a prospectus. The exchange offer in Germany
is made
exclusively on the basis of the prospectus, which contains the information for
investors required
under statutory provisions and which is available on the websites of ESCADA AG
(http://investorrelations.escada.com) and the information agent Thomson Reuters
(www.escada-anleihe.com); print copies may be requested free of charge from
ESCADA AG (Einsteinring 14-18, 85609 Aschheim/Munich, Germany).

The prospectus prepared for the planned subscription offer will be published
with the start of the
subscription period in Germany and will then be available free of charge from
ESCADA AG
(Einsteinring 14-18, 85609 Aschheim/Munich, Germany).

This press release is not an offer for sale of securities in the United States.
Securities may
not be sold in the United States absent registration with the United States
Securities and
Exchange Commission or an exemption from registration under the U.S. Securities
Act of
1933, as amended. ESCADA AG does not intend to register any part of any offering
in the
United States or to conduct any public offering of securities in the United
States.

This communication is only being distributed to and is only directed at (i)
persons who are outside
the United Kingdom or (ii) to investment professionals falling within Article
19(5) of the Financial
Services and Markets Act 2000 (Financial Promotion) Order 2005 (the "Order") or
(iii) high net
worth companies, and other persons to whom it may lawfully be communicated,
falling within
Article 49(2)(a) to (d) of the Order (all such persons together being referred
to as "relevant
persons"). The securities are only available to, and any invitation, offer or
agreement to
subscribe, purchase or otherwise acquire such securities will be engaged in only
with, relevant
persons. Any person who is not a relevant person should not act or rely on this
document or any
of its contents.

The exchange offer is not extended to any persons (natural or legal) resident in
the
Republic of Italy.
The exchange offer is not being made, directly or indirectly, in the Republic of
Italy. The exchange
offer and the prospectus has not been submitted to the clearance procedure of
the Commissione
Nationale per le Societa e la Borsa ("CONSOB") pursuant to Italian laws and
regulations.
Accordingly, neither the prospectus, this press release nor any other documents
or materials
relating to the exchange offer or the securities may be distributed or made
available in the
Republic of Italy.

Branche: Clothing
ISIN:      DE0005692107
WKN:        569210
Index:    CDAX, Classic All Share, Prime All Share
Börsen:  Berlin / Open Market
              Hamburg / Open Market
              Stuttgart / Open Market
              Düsseldorf / Open Market
              Frankfurt / regulated dealing/prime standard
              München / regulated dealing



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