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OuterBay Technologies

OuterBay Introduces ADM 3.0 for Cross-Enterprise Application Data Lifecycle Management

Campbell, CA (ots)

New Suite's Benefits Include High Application
Performance, Lower Storage Costs and Real-Time Access to Archived
Data
OuterBay today announced Application Data Management (ADM) 3.0,
the industry's first integrated software suite to manage data growth
across applications, databases, and storage infrastructure. ADM 3.0
includes new functionality that allows companies to take a lifecycle
approach to managing data based on its value to the organization at a
given point in time. The suite enables enterprises to monitor and
forecast data growth, set and enforce data retention policies, and
relocate or archive data to the most cost-effective storage class.
Real-time user access to archived data allows companies to set
aggressive data retention policies, and keep months, not years of
data in their production environment. OuterBay customers cite
performance gains of up to 70%, production database reductions of up
to 60%, and annual storage savings in the millions of dollars.
Today's Data Growth Requires Cross-Enterprise Application Data
Lifecycle Management
According to Charlie Garry, Senior Program Director at META Group,
"Data is growing at 125% per year. In the typical enterprise, up to
80% of this data is inactive yet remains in production systems to
cripple performance. And costs continue to climb as data growth
outpaces decreases in the price of storage. To compound the problem,
many of today's enterprises are in the midst of compliance
initiatives that require the retention of more data for longer
periods of time, as well as consolidation projects that result in
significant data growth."
The skyrocketing costs of data growth across the enterprise can no
longer be effectively solved by the implementation of point-
solutions. It requires an integrated, application data lifecycle
management approach that reduces the complexity of both the
application and storage environment.
"Managing application data together with storage has become a
necessity in today's business environment," said Anne Skamarock,
senior analyst with Enterprise Management Associates. "This is where
application data management and storage management must integrate
seamlessly. OuterBay, one of the leadership companies in this space,
is providing this level of integration."
OuterBay ADM 3.0 First to Offer Cross-Enterprise Application Data
Lifecycle Management
OuterBay ADM 3.0 delivers the industry's first integrated software
suite that meets these key requirements for application data
lifecycle management:
  • Intelligence: unified view of data growth and ability to monitor, forecast, and model data growth, retention policies, and performance
  • Policy-based approach: ability to establish and enforce data retention
  • Application-awareness: pre-packaged support for patches, upgrades; Oracle, PeopleSoft modules
  • Integration: visibility and data management across your application environment
  • Transparency: real-time access to archived data to allow for aggressive archiving and data compliance with limited user disruption
  • Compliance: supports compliance with Sarbanes-Oxley, HIPAA, SEC Regulations
  • Cross data types: support for structured and non-structured data, application attachments, and content addressable storage (CAS)
"The direction of OuterBay's new software suite is in line with
our own data lifecycle management strategy," said Bob Vance, chief
information officer at Tektronix, "which dictates that we take a
proactive and enterprise-wide approach to managing data. OuterBay's
set of integrated solutions and support provides a macro-level view
of data, and the tools to address it across departments while
ensuring no disruption to the business user." ADM 3.0 Components --
Building on Proven OuterBay Technology
OuterBay ADM 3.0 integrates three proven OuterBay products for
data growth monitoring, forecasting and policy management, data
relocation and subsetting. New in this release, Developer Edition
enables support for custom and customized applications.
Application Resource Monitor
Application Resource Monitor monitors, forecasts and models data
growth to help create and enforce more sophisticated retention
policies. Improved retention policies enable the enterprise to
maintain optimum system performance, better utilize storage
resources, and proactively manage storage costs.
Instance Generator
Instance Generator allows enterprises to create smaller,
relationally intact subsets of their production database. The subsets
provide more efficient test, development, staging and training
environments to accelerate new initiatives, cut infrastructure costs,
and enable enterprises to do more with existing resources.
LiveArchive
LiveArchive improves and proactively maintains critical
application performance and stability. The solution reduces
production database size and increases performance by identifying and
relocating inactive data to an easily accessible database or file
residing on more cost-effective storage. LiveArchive lets users
access online data transparently, in real-time, using existing forms
and reports. LiveArchive also reduces the downtime needed for
worldwide consolidations and upgrades.
Developer Edition
Developers Edition extends support to custom or customized
applications and databases. Developer Edition increases the ease of
use by which application-aware plug-ins are created for the ADM 3.0
suite.
ADM Support
ADM 3.0 is extensible across all applications, databases,
platforms, storage media and data types to provide truly
enterprise-wide application data lifecycle management support:
  • Applications: pre-packaged support for Oracle, PeopleSoft applications; extensible to other major enterprise or custom applications; roadmap includes support for Siebel, SAP and email
  • Databases: Oracle, DB2, SQL Server, Informix, Sybase
  • Operating systems: Unix, NT, Solaris, AIX, Linux
  • Storage media: support for ATA and leading storage and server classes; extensible storage adapter layer
  • Data types: Structured and Non-Structured
  • Open: Support for Linux
OuterBay ADM Solutions Generate Bottom-Line Impact in the
Enterprise Global 2000 enterprises that implement Application Data
Management 3.0 can expect performance improvements of more than 70%,
reductions in production database size of up to 60%, reductions in
upgrade outage windows of 42%, and annual storage cost savings in the
millions of dollars.
"OuterBay enables us to monitor, detect and diagnose data growth
challenges before they occur and implement enterprise-wide policies
to manage them," said Reggie Thurn, IT business analyst at Water Pik
Technologies, Inc. "Specifically, we have been able to optimize
application performance, lower overall storage costs, manage
compliance with increasingly strict data retention policies, and
reduce the downtime for a recent application upgrade."
According to Michael Howard, chief executive officer at OuterBay,
"OuterBay Application Data Management Suite 3.0 raises the bar for
enterprise application data lifecycle management. Our customers and
partners will benefit from a new approach to managing data that
allows them to not only extend the life of their existing
investments, but take advantage of emerging, cost saving technologies
such as Linux servers and ATA-based storage."
About OuterBay
OuterBay's application data management solutions are a new class
of application-aware infrastructure. OuterBay's Application Data
Management Suite 3.0 (ADM 3.0) delivers an application data lifecycle
approach to managing data. ADM 3.0 monitors, forecasts and manages
data growth in application and database environments and takes action
to maintain high service levels of performance and stability with no
user disruption and real time, transparent access to data. OuterBay's
products include Application Resource Monitor, LiveArchive(tm),
Instance Generator(tm) and Developer Edition(tm). OuterBay's product
suite is engineered to work with leading ERP, CRM, supply chain and
custom applications as well as all major databases and reduces the
total cost of ownership associated with enterprise application
environments.
OuterBay is headquartered in Campbell, CA, with offices in the
United States, Europe and Australia. OuterBay's software is proven at
some of the world's largest application implementations. OuterBay's
customers include many of the Fortune 500 in industries that include
high technology, manufacturing, and financial services. For more
information on OuterBay's solutions, contact OuterBay at
www.outerbay.com or 408. 340.1200.
ots Original Text Service: OuterBay
Internet: http://www.newsaktuell.ch

Contact:

Kim Abreu
Atomic PR
Media contact
Phone: +1/415/703-9454
Email: kim@atomicpr.com

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