OuterBay Technologies

OuterBay Acquires Data Management Provider BITbyBIT
Integrated Company Addresses Performance, Stability, And Cost-Containment Challenges Of Enterprise Applications

    Campbell, CA (ots) - OuterBay today announced that it has acquired United Kingdom-based BITbyBIT International to offer the most complete solution for Application Data Management. This new class of application aware infrastructure manages data growth to improve application performance and stability while containing costs. The new company will provide customers with enterprise-wide application data support, increased performance of existing products, and unrivaled expertise in application data management.

    "Our acquisition of BITbyBIT complements and greatly strengthens OuterBay's market position," said Michael Howard, OuterBay Chief Executive Officer. "Our combined customer base already includes many of the world's largest companies and databases, and we now have the technology foundation to quickly drive forward into new application areas and industries. We look forward to a successful future together."

    The new company will offer the most comprehensive Application Data Management suite for Oracle and PeopleSoft applications, as well as all leading databases, mainframes, operating systems and custom applications. BITbyBIT's advanced data archiving front-end modeling environment will combine with OuterBay's sophisticated backend runtime engine to give customers best-in-class data archiving, subsetting and data growth monitoring solutions. In short, customers worldwide now have a single vendor to rely on for managing performance, stability, and cost-containment challenges across all application and database initiatives. The integrated suite will be available in the fourth quarter of 2002.

    "Our customers have been asking for a single solution to all of their data management needs," said Huw Price, BITbyBIT President. "With a merged product suite and the combined domain expertise of our two organizations, we'll be able to support application data management across the enterprise. Further, with our combined global presence - OuterBay in the U.S.; BITbyBIT in Europe and the Far East - we'll be able to take new solutions to a larger market with speed and efficiency."

    Founded in 1990, BITbyBIT currently provides data management tools from its Oxford (UK) headquarters. To complement its product portfolio, BITbyBIT has formed many partnerships and alliances with leading technology vendors and consultancies worldwide. More than 150 customers employ its expert software solutions for archiving, system testing, test database creation and more. Its customers include Honeywell Control Products, Sony Manufacturing UK, and Pohang Iron and Steel Company (POSCO), the world's largest implementation of Oracle applications.

    "At last!" said Jung Wan Oh of the Innovation Enablement Team at POSCO. "OuterBay and BITbyBIT are the market leaders in application data management. POSCO and others can now benefit from the complementary product strengths of both companies."

    The acquisition is the most recent of a string of positive developments at OuterBay, including new Fortune 500 implementations, strong additions to its board and management team as well as an additional round of venture funding.

    About OuterBay

    OuterBay's application data management solutions are a new class of application-aware infrastructure. OuterBay's software monitors and manages data growth in the application environment and takes action to maintain high service levels of performance and stability. OuterBay's products include Application Resource Monitor™, LiveArchive™, and Instance Generator™. OuterBay's product suite is engineered to work with leading ERP, CRM and supply chain applications and reduces the total cost of ownership associated with enterprise application environments.

    Founded in 1997, OuterBay is headquartered in Silicon Valley with offices in the United States, Europe and Australia. Customers include Fortune 500 and emerging global economy leaders in such industries as high technology, manufacturing, and financial services. OuterBay received the Investors' Choice Award at Technologic Partners' recent 2002 Datacenter Ventures Conference. For more information on OuterBay's solutions, contact OuterBay at www.outerbay.com or 408.340.1200.

    Note to editors: OuterBay, Application Data Management, Application Data Monitor, LiveArchive, and Instance Generator are trademarks of OuterBay Technologies, Inc. Other trademarks and registered trademarks referenced herein remain the property of their respective owners.

ots Originaltext: OuterBay
Internet: www.newsaktuell.ch

Contact:
Liz Haas
Atomic Tech PR
Phone    +1/415/703-9454
Mailto: liz@atomicpr.com



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