Wi-Fi Alliance To Provide More Information To Technology Consumers
And Consolidate Certification Around The Wi-Fi Brand
MOUNTAIN VIEW, CA (ots)
- The Wi-Fi Alliance today announced a new
descriptive element of the Wi-Fi brand called the capabilities label.
It will go on Wi-Fi CERTIFIED product packaging to assist technology
consumers when purchasing Wi-Fi products. The direction was also set
to use the Wi-Fi CERTIFIED logo to indicate when a product passed
Wi-Fi Interoperability testing for all IEEE 802.11 enhancements. This
move eliminates potential confusion associated with a different brand
for each enhancement.
"Enhancements to the IEEE 802.11 specification have been a source
of confusion in the past - a virtual alphabet soup (e,f,g,h and i).
The capabilities label and use of a single brand will reduce
confusion and help consumers with their buying decision," said Dennis
Eaton, Wi-Fi Alliance chairman. "We are at a point where consumers
need to see this type of information on the back of the box at their
retailer, on their vendor's Web site and on product literature. It is
also important that we don't confuse the market by establishing
several different brands for all the planned enhancements. That's why
a single brand is so important. This is a very positive step for the
industry," continued Eaton.
The Wi-Fi certification program will also require the capabilities
label on product packaging when the Wi-Fi CERTIFIED logo is used on
the package and the manufacturer's Web site for all Wi-Fi CERTIFIED
products. The Wi-Fi Alliance Web site will have a database of all
capabilities labels. Only products that are Wi-Fi CERTIFIED will be
allowed to display the new capabilities label.
This program will go into effect immediately for Wi-Fi CERTIFIED
802.11a and dual band (802.11a and 802.11b) products when they are
available. The requirement will be mandatory for 802.11b Wi-Fi
CERTIFIED products after January 1, 2004 to allow products currently
in the sales channel to be sold.
JPEG and EPS versions of the new capabilities label are available
upon request by media and analysts.
See Wi-Fi at WPCExpo
Wi-Fi wireless LANs will be on display at WPCExpo (Booth E4502),
October 16-19, in Tokyo, Japan.
See Wi-Fi at COMDEX
Wi-Fi wireless LANs will be on display at COMDEX (Booth 2954),
November 18-22, in Las Vegas, Nevada.
About the Wi-Fi Alliance
The Wi-Fi Alliance is a nonprofit organization formed in 1999 to
certify interoperability of IEEE 802.11 products and to promote them
as the global, wireless LAN standard across all market segments.
The Wi-Fi Alliance has instituted a test suite that defines how
member products are tested to certify that they are interoperable
with other Wi-Fi CERTIFIED products. These tests are conducted at an
Membership in the Wi-Fi Alliance is open to all companies that
support the 802.11 family of standards. The Wi-Fi Alliance now
comprises over 170 members that offer over 450 Wi-Fi CERTIFIED
products from the world's leading companies.
For more information, please visit www.wi-fi.org
ots Originaltext: Wave Communications
C. Brian Grimm
for the Wi-Fi Alliance