BRIGHTON, UK and STUTTGART, GERMANY (ots)
- Eazyspeak Ltd. and
Ernst Klett Sprachen announce the launch of PONS Englisch voll easy!
and PONS Spanisch voll easy! in Germany, Switzerland and Austria -
the first products based around unique language learning platform.
Eazyspeak Ltd. has entered into a co-branded distribution
agreement with Ernst Klett Sprachen GmbH ("Klett") of Stuttgart
Germany for localisation, marketing and sale of Doki®, a cutting
edge Flash-based language training software. Eazyspeak Ltd. currently
distributes beginner and pre-intermediate Doki® English and Doki®
Spanish courses. Under the terms of the co-branded marketing and
sales agreement, Klett will manage physical distribution of Doki®
under its well-known PONS label with four localized products: "PONS
Englisch voll easy!" (levels 1 and, 2) and "PONS Spanisch voll easy!"
(levels 1 and 2). Rollout is managed by Pons' networks of finer
bookstores across Germany, Austria and German-speaking Switzerland as
well as online at www.pons.de
. Value priced at EURO 18 (sFR 31.10),
each PONS voll easy! product comes with a users' manual, a word list
and a CD-ROM.
The initial Doki® product was created by the UK-based
interactive publishers Eazyspeak Ltd. together with development
partner Worth Media Ltd and leading academics at the University of
Brighton (UK), Doki® is a fun compelling and immersive game-like
learning platform aimed at both institutional and home learning user
groups. Suitable for anyone over the age of 4, the main target
audience for the Doki® - PONS co-branded products are young adults.
Doki® is completely monolingual and modular software and is built
with scenarios grouped by real life communication challenges found in
the real world (such as introducing yourself, going to the
supermarket, checking into a hotel). To help the target market the
help screens and user manuals were localized into German.
According to Vivienne Ladommatou, Managing Director Eazyspeak Ltd,
"Today is European Language Day, dedicated to lifelong language
learning, we are proud to be one of the forces promoting Europe's
rich linguistic and cultural diversity through such learning."
Ladommatou continued, "Doki® dovetails well with PONS' product line
and "Voll Easy" means totally easy which sums up Doki®. We are
confident the target market will warm to Doki®. With no grammar or
rules to learn, there's no set course and this is very empowering as
users decide when and where they want to learn. Doki® familiarises
you with a language and provides the basics for everyday
conversations. Designed like a game, it is fun and compelling, the
premise being the longer you stay and play, the more you learn."
Elisabeth Webster, Editorial Director of PONS Self-Study states:
"What most of us want when we approach a foreign language is quick
results without having to work too hard. This product takes the sweat
out of learning by increasing both the fun and the intuitive factors.
After working with PONS Voll Easy the basics of communication will be
instilled and the learner will have noticed that - even as an adult -
language learning can come easily!"
Doki® compliments a taught environment with a pathway set by a
teacher or can be used as a self-study tool, where users decide what
they want to learn by choosing places to explore, becoming fully
engaged with the animation and interactivity found in each venue.
This unique approach empowers and even entertains users who then
quickly begin to assimilate the sound, recognize the vocabulary and
understand the structure of a new language, without recourse to
lengthy grammar explanations or exercises.
How Doki® works
Doki® is modular and is built with scenarios grouped by real
life functions such as introducing yourself, going to the
supermarket, checking into a hotel. Doki® is completely
monolingual, teaching exclusively in the target language, providing
the same communication challenges found in the real world. The
tailor-made Doki® software is a easily installed from the Voll
Easy! CD-ROM, or over the Internet. In a couple of clicks the
console, or player, appears on a screen housed with functionality,
buttons and icons that are easily understood. The Doki® Internet
site contains a language matching and pen pal service, plus other
community activities for Doki® learners worldwide to communicate
with each other and interface with others learning to speak their
Doki® is an interactive scenario-based learning platform
suitable for any type of learning application. Privately held
Eazyspeak Ltd was founded in 1999 by three partners with backgrounds
in publishing, television and new media with a common goal to
significantly improve learning products and techniques. The Doki®
platform was created through the combination of the e-learning
expertise of Worth Media, a UK-based new media agency, venture
capital and two year's research & development. Spanish and English
language training as as an online language learning community are the
first® learning programmes to be launched. Available online and
from selected outlets, the online and offline Doki® experience is
the same and delivers learning for everyone. French, German, Greek,
US English, World Spanish, and Mac-supported versions will be added
to the Doki® portfolio by 2003. Doki® is dedicated to making
lifetime learning accessible for everyone. www.doki.tv
About PONS - Dictionaries and Self Learning Products Europe speaks
PONS! PONS has meant competence in language learning since 1978. With
350 titles in some 20 languages PONS has an array of small to extra
large dictionaries ranging, self-instruction methods and software for
schools, office, work and travel. PONS is easy to use: its modern and
up-to-date vocabulary, and an easy to use format means users find
what they are looking for quickly and efficiently. In addition to the
dictionaries, PONS has a selection of business software;
self-learning packages and e-dictionaries. Further information and a
free Language Service are on line at www.pons.de
Come see Doki® at the Frankfurt Book Fair October 9 - 14, 2002,
Hall 4.0 J1122 "The Future of Learning" or visit Doki® online at:
to download a copy of the Press kit.
PONS Englisch voll easy! 1: ISBN: 3-12-560558-X PONS Englisch voll
easy! 2 : ISBN: 3-12-560559-8
PONS Spanisch voll easy! 1: ISBN: 3-12-560560-1 PONS Spanisch voll
easy! 2: ISBN: 3-12-560561-X
ots Originaltext: Eazyspeak Ltd.
Director Corporate Communication
Frau Stefanie Saam
Presse- und Oeffentlichkeitsarbeit