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StayinFront

Stayinfront expands European presence
CRM Software solution leader opens office in Belgium

UXBRIDGE, UNITED KINGDOM (ots)

StayinFront, a leading global
provider of enterprise-wide customer relationship management (CRM)
applications, decision support tools and eBusiness systems, today
announced the opening of a new European office and the acquisition of
FrontApps, StayinFront's European Implementation Partner. StayinFront
Benelux NV, based in Antwerp, Belgium, will be headed by former
FrontApps executive Philippe Seghers and demonstrates StayinFront's
commitment to further expansion into the European market.
"Our direct European operation broadens and solidifies our
presence in a market with unique characteristics and at a time when
many of our competitors are retrenching," said Thomas Buckley, chief
executive officer of StayinFront. "StayinFront has forged a strong
global brand and we attribute that success to both the unique
technical architecture of our products and the relationship of our
core beliefs to the needs of the market. We deliver lower cost of
ownership for greater return on investment through a combination of
rapid configuration, rapid implementation and the flexibility to
support on-going change in response to rapidly changing business
needs."
"The StayinFront vision is to offer a strong, long-term commitment
to our customers and the Benelux office will ensure we can supplement
our solid product offering with a wide range of services that fulfil
the enterprise management requirements of our European clients," said
Nigel Huxtable, general manager of StayinFront (UK) Ltd.
"The acquisition of FrontApps has ensured that we start out with a
strong and proven technical team which compliments our existing U.K.
team," Buckley said. "European markets need to address mobility
issues such as GPRS-enabled devices to support CRM applications.
StayinFront's technology supports GPRS which, in turn, enables
organizations to maximize productivity through reliable high-speed
wireless Internet accessibility."
StayinFront's CRM system, used by some of the world's market
leaders in the pharmaceutical, consumer goods and manufacturing
sectors, include Visual Elk for enterprise-wide systems, Panorama for
data analysis, Pocket Elk for mobile CRM applications and Web Works
for integrated eBusiness solutions. The system provides an easily
configured, cost-effective, single point of integration for customer
interaction including sales and marketing, customer support
applications and the Web.
About Visual Elk(TM)
Visual Elk is a CRM platform designed to provide multi-national
companies with a cost-effective, enterprise-wide solution to manage
and integrate all points of customer interaction including sales,
marketing, and customer support applications. Visual Elk 9 allows an
exact fit CRM system to be configured for each organisation's unique
processes without costly and time-consuming programming code. Visual
Elk's powerful and flexible system has been installed in more than
220 companies with over 30,000 users worldwide.
About Panorama(TM)
Panorama is a powerful data analysis and decision support tool
specifically designed for non-technical users. Through the use of
intuitive Drag, Drop and Drill technology, Panorama can be used to
quickly and easily analyse sales, marketing and financial information
from any ODBC database. Panorama can be delivered as a Windows(r)
application or through a browser, via the Web.
About Pocket Elk(TM)
Pocket Elk is the Windows CE(R) based version of its powerful
Visual Elk(tTM) CRM solution. Pocket Elk is designed for mobile
business professionals who may not have access to laptop or desktop
computers. Pocket Elk delivers a wide range of capabilities,
including sales and field force automation, customer management,
order entry, merchandising, customer service, and sample tracking, to
users of handheld personal computers (HPC's) and Personal Digital
Assistants (PDA's). StayinFront's innovative work in the development
and implementation of Windows CE solutions was recently recognized
when the company was invited to join the Microsoft Mobile Solution
Partner program.
About Web Works(TM)
Web Works(TM) for Visual Elk(TM) provides a secure "pure DHTML"
system for highly integrated eBusiness solutions. Customers,
distributors and prospects accessing a Web site can be immediately
recognized and managed appropriately. Fulfilment and follow-up tasks
such as order entry, delivery of order status information, electronic
invoicing, product usage analysis, service requests and product
delivery information can be automated, reducing overhead while
increasing service levels.
About StayinFront, Inc.
StayinFront, Inc. is a leading global provider of enterprise-wide
customer relationship management (CRM) applications, decision support
tools and eBusiness systems. StayinFront's family of products
includes Visual Elk, the company's flagship CRM software; Panorama, a
powerful stand-alone or integrated data analysis and decision support
tool; Web Works, an eBusiness configuration technology; Pocket Elk, a
fully-featured CRM system for the Microsoft Pocket PC platform based
devices; and Industry Add-ins and Solution Add-ins for specific
business management needs.
StayinFront offers a rapidly configured and implemented solution
to manage and integrate all points of customer interaction including
sales, marketing, customer support applications and the Web.
Computerworld has selected StayinFront as a Top 100 Emerging Company
for 2002 for its performance excellence and quality achievement.
Among the new analysts following the company and products is Dale
Hagemeyer of Gartner Group, Inc.
Headquartered in Fairfield, New Jersey, StayinFront has offices in
Illinois, Maine, the United Kingdom, Belgium, Australia, Singapore
and New Zealand. A worldwide network of Implementation Partners
installs and supports StayinFront systems around the globe. The
company can be contacted via the Web at www.stayinfront.com.
Note to editors: Visual Elk, Panorama, Web Works and Pocket Elk
are trademarks of StayinFront, Inc. Microsoft is a registered
trademark of Microsoft Corp. All other trademarks and registered
trademarks contained herein remain the property of their respective
companies.

Contact:

Nigel Huxtable
StayinFront
Phone: +44/1895/45'83'01
mailto:nhuxtable@stayinfront.co.uk
Internet: http://www.stayinfront.co.uk