StayinFront

Stayinfront expands European presence
CRM Software solution leader opens office in Belgium

UXBRIDGE, UNITED KINGDOM (ots) - StayinFront, a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems, today announced the opening of a new European office and the acquisition of FrontApps, StayinFront's European Implementation Partner. StayinFront Benelux NV, based in Antwerp, Belgium, will be headed by former FrontApps executive Philippe Seghers and demonstrates StayinFront's commitment to further expansion into the European market. "Our direct European operation broadens and solidifies our presence in a market with unique characteristics and at a time when many of our competitors are retrenching," said Thomas Buckley, chief executive officer of StayinFront. "StayinFront has forged a strong global brand and we attribute that success to both the unique technical architecture of our products and the relationship of our core beliefs to the needs of the market. We deliver lower cost of ownership for greater return on investment through a combination of rapid configuration, rapid implementation and the flexibility to support on-going change in response to rapidly changing business needs." "The StayinFront vision is to offer a strong, long-term commitment to our customers and the Benelux office will ensure we can supplement our solid product offering with a wide range of services that fulfil the enterprise management requirements of our European clients," said Nigel Huxtable, general manager of StayinFront (UK) Ltd. "The acquisition of FrontApps has ensured that we start out with a strong and proven technical team which compliments our existing U.K. team," Buckley said. "European markets need to address mobility issues such as GPRS-enabled devices to support CRM applications. StayinFront's technology supports GPRS which, in turn, enables organizations to maximize productivity through reliable high-speed wireless Internet accessibility." StayinFront's CRM system, used by some of the world's market leaders in the pharmaceutical, consumer goods and manufacturing sectors, include Visual Elk for enterprise-wide systems, Panorama for data analysis, Pocket Elk for mobile CRM applications and Web Works for integrated eBusiness solutions. The system provides an easily configured, cost-effective, single point of integration for customer interaction including sales and marketing, customer support applications and the Web. About Visual Elk(TM) Visual Elk is a CRM platform designed to provide multi-national companies with a cost-effective, enterprise-wide solution to manage and integrate all points of customer interaction including sales, marketing, and customer support applications. Visual Elk 9 allows an exact fit CRM system to be configured for each organisation's unique processes without costly and time-consuming programming code. Visual Elk's powerful and flexible system has been installed in more than 220 companies with over 30,000 users worldwide. About Panorama(TM) Panorama is a powerful data analysis and decision support tool specifically designed for non-technical users. Through the use of intuitive Drag, Drop and Drill technology, Panorama can be used to quickly and easily analyse sales, marketing and financial information from any ODBC database. Panorama can be delivered as a Windows(r) application or through a browser, via the Web. About Pocket Elk(TM) Pocket Elk is the Windows CE(R) based version of its powerful Visual Elk(tTM) CRM solution. Pocket Elk is designed for mobile business professionals who may not have access to laptop or desktop computers. Pocket Elk delivers a wide range of capabilities, including sales and field force automation, customer management, order entry, merchandising, customer service, and sample tracking, to users of handheld personal computers (HPC's) and Personal Digital Assistants (PDA's). StayinFront's innovative work in the development and implementation of Windows CE solutions was recently recognized when the company was invited to join the Microsoft Mobile Solution Partner program. About Web Works(TM) Web Works(TM) for Visual Elk(TM) provides a secure "pure DHTML" system for highly integrated eBusiness solutions. Customers, distributors and prospects accessing a Web site can be immediately recognized and managed appropriately. Fulfilment and follow-up tasks such as order entry, delivery of order status information, electronic invoicing, product usage analysis, service requests and product delivery information can be automated, reducing overhead while increasing service levels. About StayinFront, Inc. StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems. StayinFront's family of products includes Visual Elk, the company's flagship CRM software; Panorama, a powerful stand-alone or integrated data analysis and decision support tool; Web Works, an eBusiness configuration technology; Pocket Elk, a fully-featured CRM system for the Microsoft Pocket PC platform based devices; and Industry Add-ins and Solution Add-ins for specific business management needs. StayinFront offers a rapidly configured and implemented solution to manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. Computerworld has selected StayinFront as a Top 100 Emerging Company for 2002 for its performance excellence and quality achievement. Among the new analysts following the company and products is Dale Hagemeyer of Gartner Group, Inc. Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, Maine, the United Kingdom, Belgium, Australia, Singapore and New Zealand. A worldwide network of Implementation Partners installs and supports StayinFront systems around the globe. The company can be contacted via the Web at www.stayinfront.com. Note to editors: Visual Elk, Panorama, Web Works and Pocket Elk are trademarks of StayinFront, Inc. Microsoft is a registered trademark of Microsoft Corp. All other trademarks and registered trademarks contained herein remain the property of their respective companies. ots Originaltext: StayinFront Internet: www.newsaktuell.ch Contact: Nigel Huxtable StayinFront Phone: +44/1895/45'83'01 mailto:nhuxtable@stayinfront.co.uk Internet: http://www.stayinfront.co.uk

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