ProSiebenSat.1 Media AG

euro adhoc: ProSiebenSat.1 Media AG
Mergers - Acquisitions - Takeovers
ProSiebenSat.1 Media AG to takeover all shares of Euvia Media AG & Co. KG

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22.03.2005

Expansion in the growth market of transaction television Will increase Diversification segment revenues substantially

Munich, March 22, 2005. ProSiebenSat.1 Media AG will acquire an additional 51.6 percent of Euvia Media AG & Co. KG. A share purchase agreement signed last night calls for the ProSiebenSat.1 Group to acquire 48.6 percent of the company from H.O.T. Networks GmbH i.L., and 3.0 percent from Euvia’s CEO Christiane zu Salm. With these additions, ProSiebenSat.1 Media AG, which up to now has held 48.4 percent of Euvia Media, will hold 100 percent of the company. The net transaction volume of EUR 115 million is comprised of EUR 155 million purchase price (US-$ 204 million at today’s exchange rate of 1.32) reduced by a cash position of about EUR 40 million on Euvia Media’s balance sheet. The acquisition will be subject to the approval from the Commission on Concentration in the Media Sector (KEK) and the German and Austrian antitrust authorities. The closing of the transaction is expected within four months.

Euvia Media AG is a management and investment holding company for transaction television. It operates the interactive entertainment channels 9Live, Germany’s first quiz channel, and sonnenklar TV, which specializes in travel sales. Euvia Media was the first operator in the German TV market to employ the transaction television business model, which relies mainly on viewer participation for funding. In 2004, Euvia Media generated revenues of EUR 102.4 million, and an EBITDA of EUR 28.2 (preliminary figures).

With Euvia Media, ProSiebenSat.1 Media AG will strengthen its portfolio with the addition of another successful company. Acquiring the remainder of the company marks a strategic step toward expanding in the growth market of transaction television, and should significantly increase both revenues and profits for the ProSiebenSat.1 Group. Once Euvia Media has been integrated, the media Group will have its own provider for various forms of interactive TV, such as call TV and T-commerce. The addition of Euvia Media to the ProSiebenSat.1 Group will reinforce the new Diversification segment, established by Germany’s leading TV corporation last fall to diversify its income sources and expand into new lines of business. The ProSiebenSat.1 Group generated some 7 percent of its revenues from non-television advertising in 2004. That percentage is expected to double by 2007

end of announcement                                euro adhoc 22.03.2005 07:26:51
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Further inquiry note: Contact: Katja Pichler Corporate spokesperson ProSiebenSat.1 Media AG Medienallee 7 D-85774 Unterföhring Phone +49 [89] 95 07-11 80 Fax +49 [89] 95 07-11 84

email: Katja.Pichler@ ProSiebenSat1.com

Branche: Media
ISIN:      DE0007771172
WKN:        777117
Index:    Midcap Market Index, MDAX, Prime Standard, CDAX, Classic All Share, HDAX, Prime All Share
Börsen:  Berliner Wertpapierbörse / free trade
              Hamburger Wertpapierbörse / free trade
              Börse Düsseldorf / free trade
              Niedersächsische Börse zu Hannover / free trade
              Bayerische Börse / free trade
              Bremer Wertpapierbörse (BWB) / free trade
              Frankfurter Wertpapierbörse / official dealing



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