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ProSiebenSat.1 Media AG

euro adhoc: ProSiebenSat.1 Media AG
DISCLOSURE UNDER SEC. 15 OF THE GERMAN SECURITIES TRADING ACT Television advertising market down eight percent No fourth-quarter turnaround to be expected (E)

Disclosure announcement transmitted by euro adhoc. The issuer is
responsible for the content of this announcement.
Munich, October 2, 2002. Spending on television advertising is
projected to decline 8.2% in 2002. Such were the findings of a study
commissioned from Prognos AG by the ProSiebenSat.1 Group. According
to the study the total advertising market will be down 7.4% for the
year. The Prognos AG projections are consistent with the Group’s own
current assessment of future developments in the television
advertising market even though visibility is still low. In spite of
having increased its gross share of the TV advertising market to
45.9%, the ongoing crisis in advertising means that third-quarter
revenue performance of the ProSiebenSat.1 Group remained
disappointing overall. Contrary to earlier expectations, the company
now assumes there will also be no fourth-quarter turnaround in the
advertising market. Thus 2002 has been a write-off for the entire
television industry. After last year’s decline of EUR 236 million,
the TV advertising market as a whole is projected to lose another EUR
365 million in net advertising revenues this year.
With consolidated revenues down 3% to 4% compared to fiscal 2001 the
ProSiebenSat.1 Group expects to outperform the market. If Prognos
proves right in projecting that the entire TV advertising market will
be down 8%, the broadcasting group will report an EBITDA of between
EUR 140 and 160 million for fiscal 2002. Up to now, the
ProSiebenSat.1 Group had anticipated that the maximum contraction of
the television advertising market in 2002 would be 5%.
end of announcement        euro adhoc 02.10.2002

Further inquiry note:

Dr. Torsten Rossmann Corporate spokesman ProSiebenSat.1 Media AG Medienallee 7 D-85774
Unterföhring Tel. +49 [89] 95 07-11 80 Fax +49 [89] 95 07-11 84 email: Torsten.Rossmann@ProSiebenSat1.com
Press release online: www.ProSiebenSat1.com

Branche: Media
ISIN: DE0007771172
WKN: 777117
Index: MDAX
Börsen: Bayerische Börse / free trade
Berliner Wertpapierbörse / free trade
Bremer Wertpapierbörse (BWB) / free trade
Börse Düsseldorf / free trade
Hamburger Wertpapierbörse / free trade
Niedersächsische Börse zu Hannover / free trade
Frankfurter Wertpapierbörse / official dealing

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