ProSiebenSat.1 Media AG

euro adhoc: ProSiebenSat.1 Media AG
DISCLOSURE UNDER SEC. 15 OF THE GERMAN SECURITIES TRADING ACT Television advertising market down eight percent No fourth-quarter turnaround to be expected (E)

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Munich, October 2, 2002. Spending on television advertising is projected to decline 8.2% in 2002. Such were the findings of a study commissioned from Prognos AG by the ProSiebenSat.1 Group. According to the study the total advertising market will be down 7.4% for the year. The Prognos AG projections are consistent with the Group’s own current assessment of future developments in the television advertising market even though visibility is still low. In spite of having increased its gross share of the TV advertising market to 45.9%, the ongoing crisis in advertising means that third-quarter revenue performance of the ProSiebenSat.1 Group remained disappointing overall. Contrary to earlier expectations, the company now assumes there will also be no fourth-quarter turnaround in the advertising market. Thus 2002 has been a write-off for the entire television industry. After last year’s decline of EUR 236 million, the TV advertising market as a whole is projected to lose another EUR 365 million in net advertising revenues this year.

With consolidated revenues down 3% to 4% compared to fiscal 2001 the ProSiebenSat.1 Group expects to outperform the market. If Prognos proves right in projecting that the entire TV advertising market will be down 8%, the broadcasting group will report an EBITDA of between EUR 140 and 160 million for fiscal 2002. Up to now, the ProSiebenSat.1 Group had anticipated that the maximum contraction of the television advertising market in 2002 would be 5%.

end of announcement            euro adhoc 02.10.2002
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Further inquiry note: Dr. Torsten Rossmann Corporate spokesman ProSiebenSat.1 Media AG Medienallee 7 D-85774 Unterföhring Tel. +49 [89] 95 07-11 80 Fax +49 [89] 95 07-11 84 email: Torsten.Rossmann@ProSiebenSat1.com Press release online: www.ProSiebenSat1.com

Branche: Media
ISIN:      DE0007771172
WKN:        777117
Index:    MDAX
Börsen:  Bayerische Börse / free trade
              Berliner Wertpapierbörse / free trade
              Bremer Wertpapierbörse (BWB) / free trade
              Börse Düsseldorf / free trade
              Hamburger Wertpapierbörse / free trade
              Niedersächsische Börse zu Hannover / free trade
              Frankfurter Wertpapierbörse / official dealing



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