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Orange Communications SA

Orange and Lucasfilm join forces to celebrate The Star Wars Saga

London (ots)

Find images: www.newsaktuell.ch/f/galerie.htx?type=ops
  • most popular movie saga in history goes mobile across Europe
  • content available to over 40m Orange customers in seven countries
  • exclusive 15-month mobile deal spans launch of Star Wars Trilogy DVD and Episode III theatrical release
Orange, one of the world's largest mobile
communications companies, and Lucasfilm Ltd., creator of the
legendary Star Wars saga, today announced an exclusive partnership to
bring the worlds, characters, sights and sounds of a galaxy far, far,
away to over 40 million mobile phone customers across Europe.
At the beginning of October, Orange customers and Star Wars fans
in Switzerland will be able to access characters, images, film clips
and music clips (truetones and ringtones) from the Star Wars saga as
mobile content - enabling them to uniquely personalise their Orange
phone. The announcement comes during a week of celebrating two
milestones in Star Wars history: the 20th September release of the
Star Wars Trilogy DVD; and the global theatrical release of Star
Wars: Episode III Revenge of the Sith on 19th May 2005.
Initially, Orange customers will be able to access content from
Star Wars: A New Hope, The Empire Strikes Back and Return of the Jedi
- the film trilogy that made Darth Vader, Luke Skywalker, Han Solo
and Princess Leia household names across the world. Video clips, as
well as character profiles, a dedicated news area, ringtones and
imagery will all be available through Orange World. Throughout the
15-month partnership with Lucasfilm, Orange will also be able to use
characters from the Star Wars films in Orange marketing.
Additionally, Orange will continue to add new Star Wars content on
Orange World in the months leading up to the worldwide debut of Star
Wars: Episode III Revenge of the Sith, including a portfolio of new
and exciting Star Wars content and services.
"Through Orange, customers can now visit the Star Wars universe
wherever they are, whenever they want," said Bernard Ghillebaert,
Executive Vice President of Marketing, Technology and Products for
the Orange Group. "Once again, we are partnering with the biggest
names to give customers access to the film, music and entertainment
services they desire, allowing them to personalise their phone and
create their own unique, relevant Orange experience."
Jim Ward, Vice President of Marketing and Distribution for
Lucasfilm Ltd., said, "We're pleased to partner with such a creative
and innovative company. With Orange, we have a new and exciting
opportunity to have fun with our fans across Europe through Orange's
mobile communications devices and  unique content and promotions.
Leading into the launch of the last Star Wars film, this partnership
allows Lucasfilm to continue the tradition of bringing Star Wars to
movie lovers through new and innovative concepts."
Star Wars content will be available to Orange customers in the UK,
France, Switzerland, Netherlands, Romania and Slovakia and Orange
World customers in Belgium.
Notes to Editors
Orange and wirefree and any other Orange product or service names
included in this material are trademarks of Orange PCS. The Orange
group is one of the world's largest mobile communications companies
and a subsidiary of the France Telecom group, with operations in 19
countries across Europe and beyond. It provides a broad range of
personal communications services, including Orange GSM1800 services
and other digital cellular telephone services. The Orange brand
operates in the UK, France, Switzerland, Romania, Denmark, Slovakia,
Thailand, the Ivory Coast, the Dominican Republic, Cameroon, the
Netherlands, Botswana, and Madagascar.  The Orange group also has
controlled operations in Belgium (Mobistar). The Orange group has a
joint controlling interest in Egypt (MobiNil) and minority interests
in Portugal (Optimus), Austria (One), and Mumbai/India (BPL Mobile). 
As at the end of June 2004, Orange was the largest mobile operator in
both the UK with 13.8 million active customers, and France with 20.4
million registered customers. As at the end of June 2004, Orange
controlled companies had over 50 million customers worldwide. Orange,
along with TIM, Telefonica and T-Mobile, is a founding member of the
FreeMove alliance.  Further information about Orange can be found on
the Orange website at www.orange.com.
Lucasfilm Ltd. is one of the world's leading film and
entertainment companies. Founded by George Lucas in 1971, it is a
privately held, fully integrated entertainment company.  In addition
to its motion-picture and television production operations, the
company's global businesses include Industrial Light & Magic and
Skywalker Sound; LucasArts Entertainment; Lucas Licensing and Lucas
Online.  Lucasfilm's feature films have won 19 Oscars and its
television projects have won 12 Emmy Awards.

Contact:

Orange Communications SA
Therese Wenger
Media & Public Relations
Phone: +41/78/787'10'16
E-Mail: therese.wenger@orange.ch

Orange Group
Stuart Jackson
Corporate Communications
Phone: +44/78/667'725'63
E-Mail: stuart.jackson@orange.co.uk

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