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Orange Communications SA

Orange configures mobile phones automatically via SMS - Data services on your mobile phone

Lausanne (ots)

Up until now, only Orange customers who bought a
pre-configured mobile phone could send multimedia messages (MMS) or
access WAP services immediately after purchase. Anyone who opted for
a mobile phone which was not set up for data services had to
configure it him or herself. It's true that it's easy to configure a
mobile phone using the configuration help on the Orange website
www.orange.ch or by visiting one of the 36 Orange Centers throughout
Switzerland, but now it's even more convenient and easy with the
free, automatic configuration that Orange delivers with a short text
message (SMS).
Today, Orange customers who buy a new mobile phone or a new SIM
card automatically benefit from the new configuration service via
SMS. Within at the latest 24 hours after inserting the new SIM card
into the mobile phone or turning the new mobile phone on, you can
request an SMS with the settings for data services (MMS and WAP) from
Orange. The settings received with the configuration SMS from Orange
can be saved on your mobile phone at the simple touch of a button.
Customers can send and receive MMS and surf on the mobile Internet
(WAP) straight away.
During the initial phase, customers who have an up-to-date and
popular mobile phone from SonyEricsson or Nokia can benefit from this
service. The compatibility of the configuration service via SMS with
other devices will continually be upgraded, until all devices can be
set up easily, quickly and conveniently to use data services by
configuration SMS.
Customers will first receive an SMS inviting them to obtain the
settings for WAP and MMS data services. If this invitation is
answered with an "OK" by SMS, the configuration SMS will follow. The
mobile phone will immediately ask whether the settings received
should be saved, and this should be confirmed by pressing simply one
single button.
The configuration SMS will only be sent once to each customer.
Customers who do not reply to the invitation to receive the free
configuration SMS or who do not save the settings transmitted by SMS
are given the opportunity to request the settings again later via the
Internet on www.orange.ch or by calling Orange Customer Care free of
charge (0800'700'700).
Daniel Stumpe, Product Manager for Mobile Internet at Orange,
gives this explanation of why this new service is being introduced:
"Together with pre-configured mobile phones, automatic configuration
by Orange means of SMS is the most customer-friendly way of setting
up mobile phones to use data services. Unlike configuring them via
the Internet or by visiting an Orange Center, this spares our clients
any further bother".
Find out more about Orange and its services via the Internet on:
www.orange.ch.

Contact:

Orange Communications SA
World Trade Center
Avenue de Gratta-Paille 2
Casella postale 455
CH-1000 Lausanne 30 Grey

Therese Wenger, Media Relations
Phone: +41/21/216'10'16
Fax +41/21/216'10'15
Mobile: +41/78/787'10'16
E-Mail: therese.wenger@orange.ch
Internet: www.orange.ch

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